Company Overview
About Vinted
Vinted is a Vilnius, Lithuania-based peer-to-peer online marketplace for buying and selling secondhand clothing, shoes, and accessories. Founded in 2008 by Milda Mitkutė and Justas Janauskas, Vinted operates across Europe's major markets — including Germany, France, the UK, the Netherlands, Belgium, Spain, Italy, and Poland — and is the leading secondhand fashion platform on the continent by active users and gross merchandise value. The platform's business model, which charges buyers (not sellers) a service fee, enables sellers to list items for free, driving high supply-side participation and a growing inventory of pre-loved fashion.
Business Model & Competitive Advantage
In 2025, Vinted processed €10.8 billion in gross merchandise value, a 47% year-on-year increase, and crossed €1 billion in annual revenue — a landmark for European e-commerce. The company secured an €8 billion valuation in a secondary share transaction led by EQT Growth alongside Schroders Capital and Teachers' Venture Growth, which provided liquidity to employees and long-standing investors rather than raising primary capital. Net profit declined 19% to €62 million due to investment in the German market and Vinted Go — the company's in-house parcel shipping and delivery service — but the business remains profitable on an annual basis.
Competitive Landscape 2025–2026
Vinted is expanding beyond clothing into electronics, toys, and books, broadening its addressable market toward an eBay-like general secondhand marketplace. In November 2025, the company introduced a UK-to-US cross-border transaction test and announced plans to deepen US market investment. Vinted Go, its logistics arm, is growing rapidly and provides competitive shipping rates to sellers and buyers across Europe. Vinted competes with Depop (owned by Etsy), Vestiaire Collective, eBay, and Wallapop in various European markets.
Key Differentiators
Market Leader
Vinted is recognized as a market leader in the E-commerce & Retail sector, demonstrating strong industry presence and customer trust.
Enterprise Scale
With $1B in revenue, Vinted operates at enterprise scale with proven market validation.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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