Vinted vs Salesforce Commerce Cloud
Side-by-side comparison of AI visibility scores, market position, and capabilities
Vinted is Europe's largest secondhand fashion marketplace with €8B valuation, €10.8B GMV in 2025 (up 47%), and €1B+ revenue; expanding into electronics, toys, books, and the US market.
About
Vinted is a Vilnius, Lithuania-based peer-to-peer online marketplace for buying and selling secondhand clothing, shoes, and accessories. Founded in 2008 by Milda Mitkutė and Justas Janauskas, Vinted operates across Europe's major markets — including Germany, France, the UK, the Netherlands, Belgium, Spain, Italy, and Poland — and is the leading secondhand fashion platform on the continent by active users and gross merchandise value. The platform's business model, which charges buyers (not sellers) a service fee, enables sellers to list items for free, driving high supply-side participation and a growing inventory of pre-loved fashion.
Salesforce (CRM) enterprise e-commerce platform with AI personalization and Customer 360 integration; acquired from Demandware for $2.8B competing with Shopify Plus and Adobe Commerce for enterprise retail.
About
Salesforce Commerce Cloud is an enterprise e-commerce platform that enables retailers, brands, and B2B companies to build and operate unified commerce experiences across web, mobile, social, and physical store channels — providing merchandising, product catalog management, order management, AI-powered personalization, and global scalability through Salesforce's (NYSE: CRM) cloud infrastructure. Originally the Demandware platform (acquired by Salesforce in 2016 for $2.8 billion), Commerce Cloud serves hundreds of major retail brands including Puma, L'Oréal, and Shiseido with SaaS e-commerce infrastructure.
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