Viator vs Hipcamp
Side-by-side comparison of AI visibility scores, market position, and capabilities
World's largest tours and experiences OTA owned by Tripadvisor; FY2024 revenue $840M (+14% YoY); 300,000+ experiences in 190+ countries; B2B distribution API powers experiences on Booking.
About
Viator is the world's leading online marketplace for tours, activities, and travel experiences, founded in 1999 in Brisbane, Australia, and acquired by Tripadvisor in 2014. The platform lists over 300,000 experiences—city tours, outdoor adventures, cooking classes, skip-the-line tickets, and private guides—across 190+ countries. Viator operates both a consumer-facing marketplace and a B2B distribution API that powers experiences inventory on Booking.com, American Express Travel, and hundreds of affiliate partners.\n\nViator's operator network includes both large tour companies and independent local guides, with a dynamic pricing and availability management system that enables real-time booking. The platform's deep integration with Tripadvisor's 1.4 billion reviews creates a powerful review-to-booking funnel unique in the experiences category. Viator operates on a commission-based model, charging operators 20–25% per booking with no upfront listing fees.\n\nViator reported full-year 2024 revenue of $840M (+14% YoY) and Q4 2024 revenue of $186M (+16% YoY). The tours and activities market is estimated at $300B globally, with online penetration still below 20%, positioning Viator for continued structural growth. Viator's B2B distribution API and white-label solutions expand its reach well beyond direct consumer traffic.
Hipcamp is the leading outdoor hospitality marketplace with 1.2M+ camping listings across the US, Canada, and Australia, connecting outdoor enthusiasts with private land camping, glamping, and unique stays.
About
Hipcamp is an outdoor hospitality marketplace that has dramatically expanded the supply of camping and outdoor accommodation options by enabling private landowners to list their properties for camping guests. Founded in 2013 by Alyssa Ravasio, Hipcamp recognized that while demand for outdoor recreation and camping was growing, the supply of available campsites—predominantly operated by national and state parks systems—was stagnant. By enabling private land to enter the accommodation market, Hipcamp created an entirely new category: private land camping with unique experiences ranging from glamping tents to treehouse rentals to off-grid wilderness sites.
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