Viator vs Figma
Side-by-side comparison of AI visibility scores, market position, and capabilities
World's largest tours and experiences OTA owned by Tripadvisor; FY2024 revenue $840M (+14% YoY); 300,000+ experiences in 190+ countries; B2B distribution API powers experiences on Booking.com and American Express Travel for 1B+ Tripadvisor review-backed discovery.
About
Viator is the world's leading online marketplace for tours, activities, and travel experiences, founded in 1999 in Brisbane, Australia, and acquired by Tripadvisor in 2014. The platform lists over 300,000 experiences—city tours, outdoor adventures, cooking classes, skip-the-line tickets, and private guides—across 190+ countries. Viator operates both a consumer-facing marketplace and a B2B distribution API that powers experiences inventory on Booking.com, American Express Travel, and hundreds of affiliate partners.\n\nViator's operator network includes both large tour companies and independent local guides, with a dynamic pricing and availability management system that enables real-time booking. The platform's deep integration with Tripadvisor's 1.4 billion reviews creates a powerful review-to-booking funnel unique in the experiences category. Viator operates on a commission-based model, charging operators 20–25% per booking with no upfront listing fees.\n\nViator reported full-year 2024 revenue of $840M (+14% YoY) and Q4 2024 revenue of $186M (+16% YoY). The tours and activities market is estimated at $300B globally, with online penetration still below 20%, positioning Viator for continued structural growth. Viator's B2B distribution API and white-label solutions expand its reach well beyond direct consumer traffic.
Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.
About
Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.
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