Upwind vs Splunk
Side-by-side comparison of AI visibility scores, market position, and capabilities
SF CNAPP with runtime intelligence for 90% false positive reduction; $180M total ($100M Craft Ventures/TCV Series A Dec 2024 at $900M valuation) serving 200+ enterprises including Peloton and Bill competing with Wiz for cloud security.
About
Upwind is a San Francisco-based cloud-native application protection platform (CNAPP) — backed with $180 million in total funding including a $100 million Series A extension in December 2024 led by Craft Ventures with TCV and Alta Park Capital at a $900 million valuation, following an $80 million seed round — providing enterprise security teams with runtime-powered cloud security that combines cloud security posture management (CSPM), workload protection, vulnerability management, identity security, and container security by correlating live workload runtime activity with configuration and vulnerability context to eliminate the false positive noise that plagues legacy cloud security tools. Serving 200+ enterprise customers including Peloton, Bill, Fiverr, and Agoda with 4,000% year-over-year revenue growth, Upwind claims 90% false positive reduction versus traditional CNAPP tools. Founded in 2022 by Amiram Shachar and team from Spot.io (acquired by NetApp for $450 million).
Data platform for security and observability acquired by Cisco for $28B in March 2024. Used by 90 of Fortune 100; 7,500+ enterprise customers globally; flagship SIEM and Splunk SOAR power enterprise security operations centers.
About
Splunk is a data platform for security and observability founded in 2003 in San Francisco, built on the idea that machine-generated data — logs, events, metrics, traces — contains the intelligence organizations need to detect threats, investigate incidents, and ensure digital systems stay available. The company's core technology indexes and searches massive volumes of machine data in real time, enabling security and IT operations teams to answer complex questions across their entire data estate without predefined schemas.\n\nSplunk's flagship product is its SIEM (Security Information and Event Management) platform, used by 90 of the Fortune 100 to detect and respond to security threats. Its broader portfolio includes Splunk Observability Cloud for infrastructure monitoring, Splunk SOAR for security orchestration and automated response, and Splunk IT Service Intelligence for IT operations. The platform's schema-on-read approach and SPL query language give analysts flexibility to investigate novel threats and operational issues that structured databases cannot accommodate.\n\nSplunk was acquired by Cisco for $28B in March 2024, one of the largest cybersecurity acquisitions in history, and has been integrated into Cisco's AI-driven security portfolio. The combination of Cisco's network telemetry and global customer relationships with Splunk's data analytics depth creates a powerful full-stack security and observability offering. Under Cisco, Splunk is adding AI-native features — including AI Assistant for SPL and automated threat detection — to maintain its leadership position as the SIEM market evolves toward AI-augmented security operations.
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