Ulta Beauty vs PetSmart

Side-by-side comparison of AI visibility scores, market position, and capabilities

AI visibility is closely matched (93 vs 93)
Ulta Beauty logo

Ulta Beauty

LeaderBeauty & Personal Care

Beauty Retail

NASDAQ-listed (ULTA) largest US beauty retailer with 1,400+ stores and 44M loyalty members; prestige-to-mass-plus-salon format competing with Sephora and Target shop-in-shop for total beauty spend.

AI VisibilityBeta
Overall Score
A93
Category Rank
#1 of 2
AI Consensus
74%
Trend
up
Per Platform
ChatGPT
89
Perplexity
99
Gemini
92

About

Ulta Beauty is the largest US beauty retailer — operating 1,400+ stores across 50 states that combine prestige, mass-market, and salon product sales with in-store salon and beauty services in a single destination format that no other beauty retailer matches. Listed on NASDAQ (NASDAQ: ULTA), Ulta generated approximately $11.3 billion in net sales in fiscal year 2024 and operates the Ultamate Rewards loyalty program with 44+ million members, which is among the largest loyalty programs in US retail.

Full profile
PetSmart logo

PetSmart

LeaderPet Care

Pet Retail

Phoenix BC Partners-owned largest North American specialty pet retailer at $10B FY2023 revenue with 1,500+ stores, Banfield vet clinics, and Chewy equity stake competing with Petco and Chewy for pet care market share.

AI VisibilityBeta
Overall Score
A93
Category Rank
#2 of 2
AI Consensus
80%
Trend
stable
Per Platform
ChatGPT
92
Perplexity
84
Gemini
92

About

PetSmart is a Phoenix, Arizona-based specialty pet retail chain — privately held since BC Partners' $8.7 billion leveraged buyout in 2015 — operating 1,500+ stores across the United States, Canada, and Puerto Rico as the largest specialty pet retailer in North America, generating approximately $10 billion in revenue in fiscal year 2023 (with Q3 2024 sales of $1.50 billion, +8% year-over-year), serving pet owners with an integrated retail, services, and healthcare ecosystem that includes pet food and supplies, grooming salons, PetsHotel boarding and day camp, Banfield Pet Hospital veterinary clinics (an in-store Mars Inc. franchise), dog training classes, and adoption events partnering with local rescue organizations and shelters. PetSmart holds a significant equity stake in Chewy, Inc. (NYSE: CHWY), having acquired Chewy in 2017 for $3.35 billion before Chewy's 2019 IPO.

Full profile

AI Visibility Head-to-Head

93
Overall Score
93
#1
Category Rank
#2
74
AI Consensus
80
up
Trend
stable
89
ChatGPT
92
99
Perplexity
84
92
Gemini
92
93
Claude
90
88
Grok
91

Key Details

Category
Beauty Retail
Pet Retail
Tier
Leader
Leader
Entity Type
company
company

Capabilities & Ecosystem

Capabilities

Only Ulta Beauty
Beauty Retail
Only PetSmart
Pet Retail

Integrations

Both integrate with
Only PetSmart
Ulta Beauty is classified as company. PetSmart is classified as company.

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