TrusTrace vs Manhattan Associates

Side-by-side comparison of AI visibility scores, market position, and capabilities

Manhattan Associates leads in AI visibility (92 vs 44)
TrusTrace logo

TrusTrace

ChallengerSupply Chain

Supply Chain Transparency

Stockholm-based supply chain traceability platform for fashion and apparel brands to map multi-tier supplier networks and prove compliance with global ESG due diligence regulations.

AI VisibilityBeta
Overall Score
C44
Category Rank
#1 of 1
AI Consensus
64%
Trend
up
Per Platform
ChatGPT
46
Perplexity
52
Gemini
51

About

TrusTrace is a Stockholm-based supply chain transparency and traceability platform designed to help fashion, apparel, and retail brands map their supplier networks, collect sustainability data, and demonstrate compliance with global due diligence regulations. Founded in 2017, the company has built a product that addresses the specific traceability challenges of the fashion and textile industry, where supply chains can span dozens of tiers—from fiber and yarn producers through fabric mills, dyehouses, cut-and-sew factories, and logistics intermediaries—and where ESG risks including labor violations, chemical use, and water consumption are distributed across every tier. TrusTrace's platform digitizes supplier onboarding, data collection, and audit management into a connected transparency workflow.\n\nTrusTrace provides brands with a dynamic supplier map that shows the provenance of materials and products at the facility level, along with sustainability scorecards that aggregate supplier-reported data, third-party audit results, and certification status. The platform includes built-in data collection templates aligned with major sustainability frameworks—Higg Index, Social Labor Convergence Program, GOTS, and others—reducing the fragmentation that occurs when brands use multiple portals and spreadsheet processes to gather supply chain data from hundreds of suppliers. Brands can use TrusTrace data to populate mandatory transparency disclosures, consumer-facing product labeling, and investor ESG reports.\n\nTrusTrace has grown its customer base significantly as EU textile regulation has accelerated, including the EU Textile Labelling Regulation, EU Strategy for Sustainable and Circular Textiles, and Digital Product Passport requirements that mandate supply chain traceability for products sold in the European market. The company works with mid-market and enterprise fashion brands primarily in Europe and North America and has built integrations with major PLM, ERP, and sustainability reporting platforms. TrusTrace competes with Sourcemap, Fairly Made, and Fashion for Good in the fashion supply chain transparency segment.

Full profile
Manhattan Associates logo

Manhattan Associates

LeaderLogistics & Supply Chain

Supply Chain Execution

NASDAQ-listed (MANH) cloud supply chain execution at $1B revenue with WMS, TMS, and OMS for 1,200+ enterprise retailers; competing with Blue Yonder and Oracle for omnichannel fulfillment orchestration.

AI VisibilityBeta
Overall Score
A92
Category Rank
#1 of 1
AI Consensus
74%
Trend
up
Per Platform
ChatGPT
83
Perplexity
83
Gemini
83

About

Manhattan Associates is an Atlanta-based supply chain and omnichannel commerce technology company providing cloud-native warehouse management (WMS), transportation management (TMS), order management (OMS), and supply chain planning software for retailers, manufacturers, distributors, and 3PLs managing complex fulfillment operations. Listed on NASDAQ (NASDAQ: MANH), Manhattan Associates was founded in 1990 by Deepak Raghavan and generated $1.0 billion in revenue in fiscal year 2024 at 12% growth, serving 1,200+ enterprise customers including American Eagle Outfitters, Levi Strauss, and US Foods across 75+ countries.

Full profile

AI Visibility Head-to-Head

44
Overall Score
92
#1
Category Rank
#1
64
AI Consensus
74
up
Trend
up
46
ChatGPT
83
52
Perplexity
83
51
Gemini
83
37
Claude
85
46
Grok
93

Key Details

Category
Supply Chain Transparency
Supply Chain Execution
Tier
Challenger
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only TrusTrace
Supply Chain Transparency
Only Manhattan Associates
Supply Chain Execution

Integrations

Only Manhattan Associates
Manhattan Associates is classified as company.

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