Brand Intelligence Graph
Company Overview
About TrusTrace
TrusTrace is a Stockholm-based supply chain transparency and traceability platform designed to help fashion, apparel, and retail brands map their supplier networks, collect sustainability data, and demonstrate compliance with global due diligence regulations. Founded in 2017, the company has built a product that addresses the specific traceability challenges of the fashion and textile industry, where supply chains can span dozens of tiers—from fiber and yarn producers through fabric mills, dyehouses, cut-and-sew factories, and logistics intermediaries—and where ESG risks including labor violations, chemical use, and water consumption are distributed across every tier. TrusTrace's platform digitizes supplier onboarding, data collection, and audit management into a connected transparency workflow.
Business Model & Competitive Advantage
TrusTrace provides brands with a dynamic supplier map that shows the provenance of materials and products at the facility level, along with sustainability scorecards that aggregate supplier-reported data, third-party audit results, and certification status. The platform includes built-in data collection templates aligned with major sustainability frameworks—Higg Index, Social Labor Convergence Program, GOTS, and others—reducing the fragmentation that occurs when brands use multiple portals and spreadsheet processes to gather supply chain data from hundreds of suppliers. Brands can use TrusTrace data to populate mandatory transparency disclosures, consumer-facing product labeling, and investor ESG reports.
Competitive Landscape 2025–2026
TrusTrace has grown its customer base significantly as EU textile regulation has accelerated, including the EU Textile Labelling Regulation, EU Strategy for Sustainable and Circular Textiles, and Digital Product Passport requirements that mandate supply chain traceability for products sold in the European market. The company works with mid-market and enterprise fashion brands primarily in Europe and North America and has built integrations with major PLM, ERP, and sustainability reporting platforms. TrusTrace competes with Sourcemap, Fairly Made, and Fashion for Good in the fashion supply chain transparency segment.
Key Differentiators
Strong Challenger
TrusTrace is an established challenger with significant market presence and competitive offerings in Supply Chain.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Geotab
Geotab is a Mississauga, Ontario-based fleet telematics company providing GPS vehicle tracking, driver behavior monitoring, EV fleet management, regulatory compliance (ELD, Hours of Service), and open
SAP Integrated Business Planning
SAP Integrated Business Planning (SAP IBP) is SAP's (NYSE: SAP) cloud-native supply chain planning platform providing demand sensing, inventory optimization, sales and operations planning (S&OP), supp
WEX Fleet
WEX Inc. is a Portland, Maine-based financial technology company publicly traded on the NYSE under the ticker WEX, with over $2 billion in annual revenue. WEX is best known for its fleet payment solut
Manhattan Associates
Manhattan Associates is an Atlanta-based supply chain and omnichannel commerce technology company providing cloud-native warehouse management (WMS), transportation management (TMS), order management (
FedEx
FedEx Corporation is a Memphis, Tennessee-based global transportation and logistics company — listed on NYSE (NYSE: FDX) — providing express overnight delivery (FedEx Express), ground parcel delivery
DHL
DHL is the world's leading international logistics company, founded in 1969 in San Francisco by Adrian Dalsey, Larry Hillblom, and Robert Lynn, and now a division of Deutsche Post DHL Group headquarte
Compare TrusTrace with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from TrusTrace? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim TrusTrace Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention TrusTrace vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →