TrusTrace vs Kinaxis

Side-by-side comparison of AI visibility scores, market position, and capabilities

Kinaxis leads in AI visibility (80 vs 44)
TrusTrace logo

TrusTrace

ChallengerSupply Chain

Supply Chain Transparency

Stockholm-based supply chain traceability platform for fashion and apparel brands to map multi-tier supplier networks and prove compliance with global ESG due diligence regulations.

AI VisibilityBeta
Overall Score
C44
Category Rank
#1 of 1
AI Consensus
64%
Trend
up
Per Platform
ChatGPT
46
Perplexity
52
Gemini
51

About

TrusTrace is a Stockholm-based supply chain transparency and traceability platform designed to help fashion, apparel, and retail brands map their supplier networks, collect sustainability data, and demonstrate compliance with global due diligence regulations. Founded in 2017, the company has built a product that addresses the specific traceability challenges of the fashion and textile industry, where supply chains can span dozens of tiers—from fiber and yarn producers through fabric mills, dyehouses, cut-and-sew factories, and logistics intermediaries—and where ESG risks including labor violations, chemical use, and water consumption are distributed across every tier. TrusTrace's platform digitizes supplier onboarding, data collection, and audit management into a connected transparency workflow.\n\nTrusTrace provides brands with a dynamic supplier map that shows the provenance of materials and products at the facility level, along with sustainability scorecards that aggregate supplier-reported data, third-party audit results, and certification status. The platform includes built-in data collection templates aligned with major sustainability frameworks—Higg Index, Social Labor Convergence Program, GOTS, and others—reducing the fragmentation that occurs when brands use multiple portals and spreadsheet processes to gather supply chain data from hundreds of suppliers. Brands can use TrusTrace data to populate mandatory transparency disclosures, consumer-facing product labeling, and investor ESG reports.\n\nTrusTrace has grown its customer base significantly as EU textile regulation has accelerated, including the EU Textile Labelling Regulation, EU Strategy for Sustainable and Circular Textiles, and Digital Product Passport requirements that mandate supply chain traceability for products sold in the European market. The company works with mid-market and enterprise fashion brands primarily in Europe and North America and has built integrations with major PLM, ERP, and sustainability reporting platforms. TrusTrace competes with Sourcemap, Fairly Made, and Fashion for Good in the fashion supply chain transparency segment.

Full profile
Kinaxis logo

Kinaxis

LeaderLogistics & Supply Chain

Supply Chain Planning

$483.11M revenue 2024 (+13.15% YoY); $535-550M projected 2025; $391M ARR Q2 2025; 17% SaaS growth Q4 2024; 4th consecutive Rule of 40 quarter; customers: Ford, Cisco, Qualcomm

AI VisibilityBeta
Overall Score
A80
Category Rank
#3 of 3
AI Consensus
69%
Trend
stable
Per Platform
ChatGPT
79
Perplexity
85
Gemini
72

About

Kinaxis was founded in 1984 in Ottawa, Canada, and has evolved from an early supply chain planning tools vendor into a leading AI-powered supply chain orchestration platform. Listed on the Nasdaq as KXS, the company's mission is to help global organizations achieve supply chain agility — the ability to sense disruptions, simulate scenarios, and respond in real time across complex multi-tier networks. Its RapidResponse platform was purpose-built for concurrent planning, a methodology that connects all supply chain decisions simultaneously.\n\nKinaxis's platform combines demand sensing, inventory optimization, production scheduling, sales and operations planning, and logistics coordination in a single concurrent model. Unlike traditional sequential planning tools, RapidResponse allows planners to see the cascading impact of any change across the entire supply chain instantly. The platform is used by manufacturers in aerospace, automotive, consumer goods, life sciences, and high-tech industries, with customers including Lockheed Martin, Pfizer, and Unilever.\n\nKinaxis reported $483.11M in total revenue for 2024, a 13.15% year-over-year increase, with $391M ARR as of Q2 2025 and full-year 2025 guidance of $535–550M. The company has accelerated its AI capabilities through its Maestro AI engine, which adds predictive insights and autonomous recommendations to its planning workflows. Kinaxis is consistently recognized as a leader in Gartner's Magic Quadrant for Supply Chain Planning and holds a strong competitive position against SAP IBP and Blue Yonder.

Full profile

AI Visibility Head-to-Head

44
Overall Score
80
#1
Category Rank
#3
64
AI Consensus
69
up
Trend
stable
46
ChatGPT
79
52
Perplexity
85
51
Gemini
72
37
Claude
74
46
Grok
76

Key Details

Category
Supply Chain Transparency
Supply Chain Planning
Tier
Challenger
Leader
Entity Type
brand
brand

Capabilities & Ecosystem

Capabilities

Only TrusTrace
Supply Chain Transparency
Only Kinaxis
Supply Chain Planning

Integrations

Only Kinaxis

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