Side-by-side comparison of AI visibility scores, market position, and capabilities
Privacy compliance management platform and certification body, San Francisco CA, raised $70M+. Helps organizations automate GDPR, CCPA, and global privacy programs.
TrustArc is a San Francisco, California-based privacy compliance company founded in 1997 (originally as TRUSTe) that provides both a SaaS privacy management platform and privacy certification and assessment services. The company has raised over $70 million and serves thousands of organizations globally, offering a combination of technology and consulting that helps businesses build and operate comprehensive privacy compliance programs under GDPR, CCPA/CPRA, and other global privacy frameworks.\n\nTrustArc's privacy management platform covers data mapping and inventory, consent management, cookie compliance, privacy impact assessments, and DSAR (data subject access request) automation. The platform integrates with commonly used business applications to automate the discovery and cataloguing of personal data across an organization's technology stack. TrustArc also offers its well-recognized privacy seal and certification program, which organizations use to demonstrate to consumers and business partners that their privacy practices have been independently assessed.\n\nThe company differentiates from pure-play SaaS competitors like OneTrust and BigID through its combination of technology and services, offering access to privacy experts and a managed assessment model in addition to software. TrustArc has been particularly active in the cookie consent and website compliance space, offering consent management platform (CMP) capabilities that help organizations comply with ePrivacy Directive requirements across global web properties. The company has expanded its platform to cover AI and vendor risk privacy assessments as privacy obligations evolve.
Privacy and governance platform serving 75% of Fortune 500 for GDPR/CCPA compliance, data mapping, and vendor risk; $920M raised at $5.3B valuation competing with BigID and Vanta.
OneTrust is an Atlanta-based privacy, security, and governance technology platform that helps enterprises automate compliance with data privacy regulations (GDPR, CCPA/CPRA, LGPD, PDPA), manage risk and compliance programs, and build stakeholder trust through responsible data practices. Founded in 2016 and achieving unicorn status ($1 billion valuation) in just 14 months, OneTrust has raised over $920 million at a $5.3 billion peak valuation from investors including Coatue, TCV, and Insight Partners, serving 14,000+ customers across 100+ countries including 75% of the Fortune 500.
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