Trade Desk (The) vs News Corp (Class B)
Side-by-side comparison of AI visibility scores, market position, and capabilities
Trade Desk (TTD) reported ~$2.4B revenue in FY2024. Programmatic advertising technology platform enabling data-driven digital ad buying across the open internet. HQ: Ventura, CA.
About
The Trade Desk, Inc. is the leading independent demand-side platform (DSP) for the digital advertising industry, providing technology that enables advertising agencies and brands to buy digital advertising programmatically across display, video, audio, connected TV, and native formats on the open internet. Founded in 2009 by Jeff Green, The Trade Desk operates as a "buy-side only" platform — unlike Google and Meta, it does not own media inventory, eliminating conflicts of interest inherent in vertically integrated advertising platforms.
Murdoch-family media company with $10.1B FY2024 revenue; WSJ 4M+ subscribers anchors Dow Jones; REA Group dominant Australian real estate portal; AI content licensing deals being pursued.
About
News Corp is a global media and information services company controlled by the Murdoch family through Class B supervoting shares, founded following the 2013 separation of Rupert Murdoch's News Corporation into two entities—Fox Corporation (entertainment and news broadcast) and News Corp (publishing and digital real estate). Headquartered in New York City and traded on Nasdaq (NWS for Class B non-voting shares; NWSA for Class A), News Corp generated approximately $10.1 billion in revenues for fiscal year 2024 (ending June 2024) under CEO Robert Thomson. Lachlan Murdoch serves as Executive Chairman, and the Murdoch family—through Rupert Murdoch's family trust—retains controlling voting power. The company's portfolio spans premium digital real estate (REA Group in Australia, Move Inc./realtor.com in the U.S.), news media (The Wall Street Journal, New York Post, The Times of London, The Australian), book publishing (HarperCollins), and subscription video (Foxtel in Australia).
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