Trade Desk (The) vs News Corp (Class A)
Side-by-side comparison of AI visibility scores, market position, and capabilities
Trade Desk (TTD) reported ~$2.4B revenue in FY2024. Programmatic advertising technology platform enabling data-driven digital ad buying across the open internet. HQ: Ventura, CA.
About
The Trade Desk, Inc. is the leading independent demand-side platform (DSP) for the digital advertising industry, providing technology that enables advertising agencies and brands to buy digital advertising programmatically across display, video, audio, connected TV, and native formats on the open internet. Founded in 2009 by Jeff Green, The Trade Desk operates as a "buy-side only" platform — unlike Google and Meta, it does not own media inventory, eliminating conflicts of interest inherent in vertically integrated advertising platforms.
News Corp Class A shares (one vote each); same underlying $10.1B FY2024 revenue business as NWS; WSJ, Dow Jones, HarperCollins, REA Group; Murdoch family Class B supervoting control structure.
About
News Corp Class A (Nasdaq: NWSA) represents the voting shares of News Corp, a global media and information services company controlled by the Murdoch family through Class B supervoting shares, founded as the successor entity when the original News Corporation was separated in 2013 into Fox Corporation (broadcast and cable news entertainment) and News Corp (publishing, digital real estate, and information services). Headquartered in New York City, News Corp generated approximately $10.1 billion in revenues for fiscal year 2024 (ending June 2024) under CEO Robert Thomson. The Class A shares carry one vote per share, while Rupert Murdoch's family trust holds Class B shares with 10 votes per share that maintain controlling governance—a structure common in media companies founded by entrepreneur families who wish to retain editorial and strategic control through public capital markets financing.
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