Tipalti vs Principal Financial Group

Side-by-side comparison of AI visibility scores, market position, and capabilities

Principal Financial Group leads in AI visibility (94 vs 22)
Tipalti logo

Tipalti

EmergingFinance

AP Automation

$700M funding ($200M Sept 2025 Hercules); $8.3B valuation 2021; $200M ARR; $75B payment volume (+30% YoY); 5K customers (+30% YoY); AP automation leader

AI VisibilityBeta
Overall Score
D22
Category Rank
#1 of 1
AI Consensus
68%
Trend
up
Per Platform
ChatGPT
17
Perplexity
25
Gemini
13

About

Tipalti is a global accounts payable automation platform founded in 2010 by Chen Amit and Oren Weiss in Foster City, California, built to eliminate the operational complexity of managing mass payment programs — supplier payments, partner commissions, affiliate payouts, and contractor disbursements — for high-growth companies operating internationally. The company was founded on the insight that scaling a finance team to handle global payment volume was expensive, error-prone, and increasingly untenable as companies expanded internationally, and that a purpose-built AP automation platform could replace manual workflows with a compliant, self-service system that handled the full payables lifecycle. Tipalti's mission is to simplify global business payments so finance teams can focus on strategic work rather than operational execution.\n\nTipalti's platform covers the end-to-end accounts payable and payment operations workflow: supplier onboarding and self-service portal, tax form collection (W-9, W-8), invoice management and PO matching, multi-entity and multi-currency payment processing across 196 countries and 120 currencies, payment method selection (ACH, wire, PayPal, local bank transfer, check), and regulatory compliance including OFAC screening and 1099/1042-S tax reporting. The platform integrates natively with ERPs including NetSuite, QuickBooks, Xero, and Sage Intacct, positioning Tipalti as the payment automation layer that extends and completes the ERP ecosystem rather than replacing it. Tipalti also offers Tipalti Approve for purchase order and approval workflow automation and Tipalti Expenses for employee expense management.\n\nTipalti raised $700 million in total funding, including a $200 million debt facility from Hercules Capital announced in September 2025, and holds an $8.3 billion valuation. The company has reached $200 million in annual recurring revenue, processes $75 billion in payment volume annually (up 30% year over year), and serves approximately 5,000 customers globally. Its combination of global payment infrastructure, compliance automation, and deep ERP integration make Tipalti the leading independent AP automation platform for mid-market and enterprise companies managing complex, high-volume payables operations.

Full profile
Principal Financial Group logo

Principal Financial Group

LeaderConsumer Finance

Enterprise

Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).

AI VisibilityBeta
Overall Score
A94
Category Rank
#114 of 290
AI Consensus
80%
Trend
down
Per Platform
ChatGPT
92
Perplexity
99
Gemini
98

About

Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.

Full profile

AI Visibility Head-to-Head

22
Overall Score
94
#1
Category Rank
#114
68
AI Consensus
80
up
Trend
down
17
ChatGPT
92
25
Perplexity
99
13
Gemini
98
13
Claude
94
13
Grok
99

Key Details

Category
AP Automation
Enterprise
Tier
Emerging
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Tipalti
AP Automation

Integrations

Only Principal Financial Group
Principal Financial Group is classified as company.

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.