Thumbtack vs Zillow

Side-by-side comparison of AI visibility scores, market position, and capabilities

Zillow leads in AI visibility (94 vs 74)
Thumbtack logo

Thumbtack

LeaderHome Services

Home Services

SF local services marketplace with 80M+ consumers and 250K+ pros across 1,000+ categories; $500M Sequoia/Tiger Global-backed shifting to pro subscription model competing with Angi and TaskRabbit for US home services marketplace.

AI VisibilityBeta
Overall Score
B74
Category Rank
#3 of 4
AI Consensus
62%
Trend
up
Per Platform
ChatGPT
77
Perplexity
69
Gemini
83

About

Thumbtack is a San Francisco-based online marketplace for local home and professional services — backed by approximately $500 million in total funding from Sequoia Capital, Tiger Global, Google Capital, and Baillie Gifford — connecting 80+ million consumers with local professionals across home improvement (contractors, plumbers, electricians, painters, landscapers), events (photographers, DJs, caterers, florists), lessons (music, tutoring, fitness, language), and wellness (massage therapists, personal trainers, nutrition coaches) in 1,000+ service categories across the United States. Founded in 2008 by Marco Zappacosta, Sander Daniels, Jonathan Swanson, and Jeremy Tunnell, Thumbtack has shifted its business model from a marketplace where pros pay per lead to a subscription-based model (Thumbtack Pro Membership) where professionals pay monthly fees for profile promotion and customer connection tools.

Full profile
Zillow logo

Zillow

LeaderReal Estate & Property Tech

Real Estate Marketplace

NASDAQ: Z largest US real estate marketplace with 204M monthly users and Zestimate AI valuations at $2.2B revenue; Premier Agent program and Zillow Home Loans competing with Realtor.com and Redfin for real estate transaction share.

AI VisibilityBeta
Overall Score
A94
Category Rank
#1 of 1
AI Consensus
77%
Trend
stable
Per Platform
ChatGPT
92
Perplexity
92
Gemini
92

About

Zillow Group is a Seattle-based real estate technology company — listed on NASDAQ (NASDAQ: Z and ZG) — operating the largest US real estate marketplace with 204 million monthly unique users browsing 160+ million US property listings, home valuations (the proprietary Zestimate AI algorithm), rental listings, and mortgage services, generating $2.2 billion in revenue in fiscal year 2024 through its Premier Agent program (paying real estate agents for lead referrals from buyers and sellers searching on Zillow), Zillow Home Loans (mortgage origination), and rental marketplace revenue. Founded in 2006 by Rich Barton and Lloyd Frink (former Microsoft and Expedia executives), Zillow created the consumer real estate search category with the Zestimate home valuation tool that gave homeowners and buyers unprecedented access to estimated market values outside of broker relationships.

Full profile

AI Visibility Head-to-Head

74
Overall Score
94
#3
Category Rank
#1
62
AI Consensus
77
up
Trend
stable
77
ChatGPT
92
69
Perplexity
92
83
Gemini
92
84
Claude
99
83
Grok
99

Key Details

Category
Home Services
Real Estate Marketplace
Tier
Leader
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Thumbtack
Home Services
Only Zillow
Real Estate Marketplace

Integrations

Only Thumbtack
Zillow is classified as company.

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.