Thumbtack vs Redfin
Side-by-side comparison of AI visibility scores, market position, and capabilities
SF local services marketplace with 80M+ consumers and 250K+ pros across 1,000+ categories; $500M Sequoia/Tiger Global-backed shifting to pro subscription model competing with Angi and TaskRabbit for US home services marketplace.
About
Thumbtack is a San Francisco-based online marketplace for local home and professional services — backed by approximately $500 million in total funding from Sequoia Capital, Tiger Global, Google Capital, and Baillie Gifford — connecting 80+ million consumers with local professionals across home improvement (contractors, plumbers, electricians, painters, landscapers), events (photographers, DJs, caterers, florists), lessons (music, tutoring, fitness, language), and wellness (massage therapists, personal trainers, nutrition coaches) in 1,000+ service categories across the United States. Founded in 2008 by Marco Zappacosta, Sander Daniels, Jonathan Swanson, and Jeremy Tunnell, Thumbtack has shifted its business model from a marketplace where pros pay per lead to a subscription-based model (Thumbtack Pro Membership) where professionals pay monthly fees for profile promotion and customer connection tools.
Tech real estate brokerage acquired by Rocket Companies (RKT) for $1.75B stock (March 2025); Q4 2024 $244.3M revenue (+12% YoY) with Rocket Preferred Pricing integration competing with Zillow for integrated home search and mortgage.
About
Redfin Corporation was a Seattle-based technology-powered real estate brokerage — publicly traded on NASDAQ (RDFN) from 2017 until its acquisition by Rocket Companies in March 2025 — that combined salaried real estate agents with technology platforms to reduce commissions and provide home buyers and sellers with lower costs than traditional brokerages. Founded in 2004 and led by CEO Glenn Kelman since 2005, Redfin grew to serve customers across the United States and Canada with over 50 million monthly website visitors, generating Q4 2024 revenue of $244.3 million (+12% year-over-year). In March 2025, Rocket Companies (NYSE: RKT) — America's largest mortgage lender — completed the acquisition of Redfin for $1.75 billion in stock (enterprise value $2.36 billion), creating an integrated homebuying ecosystem. The combined company offers 'Rocket Preferred Pricing' providing Redfin buyers either a 1% lower interest rate for the first year or up to $6,000 in lender credits when financing through Rocket Mortgage.
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