Tally vs Airtable
Side-by-side comparison of AI visibility scores, market position, and capabilities
Belgium bootstrapped no-code form builder at $2M ARR Mar 2025 with 150K customers and $0 raised; unlimited free tier competing with Typeform and Google Forms through product-led growth from $10K MRR (2022) to $175K MRR (2025).
About
Tally is a Ghent, Belgium-based no-code form builder — completely bootstrapped with zero external funding — providing individuals, startups, and businesses with a freemium online form platform (unlimited forms and unlimited submissions on the free tier) that reached $2 million in annual recurring revenue in March 2025 with $175,000 in monthly revenue and 150,000 customers across 34 employees. Founded in 2020 by Marie Martens and Filip Minev, Tally grew from $10K MRR in February 2022 to $60K MRR in May 2023 to $100K MRR in February 2024 to $175K MRR in March 2025 — a sustained growth trajectory achieved without venture capital through product-led growth and a generous free tier that competes directly with Google Forms, Typeform ($29/month Pro plan), and Jotform.
San Francisco no-code relational database and app builder for 450,000+ organizations; $1.36B raised at $11.7B valuation competing with Notion and Monday.com for team workflow automation and custom operations apps.
About
Airtable is a San Francisco-based no-code database and app-building platform enabling teams to build custom applications, workflows, and data management tools without engineering resources — combining the familiarity of spreadsheet interfaces with relational database capabilities, formula logic, API integrations, and configurable views (grid, kanban, calendar, gallery, form). Founded in 2012 by Howie Liu, Andrew Ofstad, and Emmet Nicholas and backed with $1.36 billion raised from Benchmark, Coatue, and Greenoaks at a $11.7 billion valuation (2021), Airtable serves 450,000+ organizations including Netflix, Expedia, and Amazon for operations, marketing, and product management use cases.
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