T. Rowe Price vs Assurant
Side-by-side comparison of AI visibility scores, market position, and capabilities
T. Rowe Price (TROW) reported ~$7.1B revenue in FY2024. Leading independent asset manager with $1.6T in AUM, known for actively managed mutual funds for retirement investors. HQ: Baltimore.
About
T. Rowe Price Group, Inc. is one of the largest independent investment management companies in the United States, managing approximately $1.6 trillion in assets under management (AUM) across actively managed equity, fixed income, and multi-asset strategies. Founded in Baltimore in 1937 by Thomas Rowe Price Jr. — the father of growth investing — the company has maintained an independent ownership structure (not part of a bank or insurance company) and a culture of proprietary investment research that distinguishes it from increasingly passive competitors.
New York specialty insurance (NYSE: AIZ) ~$11.5B FY2024 revenue; 180M mobile devices protected, AT&T/T-Mobile/Verizon carrier programs, Connected Living platform competing with Asurion and SquareTrade.
About
Assurant, Inc. is a New York City-based specialty insurance company — publicly traded on the New York Stock Exchange (NYSE: AIZ) as an S&P 500 Financials component — providing specialty insurance, extended warranties, and financial protection products through three segments: Global Housing (lender-placed homeowners insurance for mortgage servicers, renters insurance, and flood insurance), Global Lifestyle (mobile device protection programs for wireless carriers — AT&T, T-Mobile, Verizon; extended warranties for consumer electronics, appliances, and vehicles), and Global Preneed (life insurance for pre-arranged funeral plans) through approximately 14,000 employees in 21 countries. In fiscal year 2024, Assurant reported revenues of approximately $11.5 billion, with adjusted EBITDA growth driven by strong performance in the mobile device protection and connected living programs embedded in AT&T, T-Mobile, and Verizon wireless service bundles — Assurant's Global Lifestyle segment insures approximately 180 million mobile devices worldwide through carrier-embedded device protection plans that are offered at point-of-sale with wireless service activation. CEO Keith Demmings has focused Assurant's strategy on the Connected Living platform — expanding beyond device repair/replacement protection into smart home device management, tech support services, trade-in programs, and connected device subscriptions that create recurring revenue beyond the per-device insurance premium. Assurant's lender-placed insurance (LPI) business — providing homeowners insurance for mortgage borrowers whose own insurance has lapsed or been cancelled — benefits from rising catastrophe activity (hurricanes, wildfires) that makes voluntary insurance markets unaffordable in high-risk coastal and wildfire-prone areas, increasing the population of mortgage borrowers requiring lender-placed coverage.
AI Visibility Head-to-Head
Key Details
Capabilities & Ecosystem
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.