Surf AI vs Figma

Side-by-side comparison of AI visibility scores, market position, and capabilities

Figma leads in AI visibility (99 vs 43)
Surf AI logo

Surf AI

EmergingCybersecurity

Agentic Security Operations

Raised $57M led by Accel and Cyberstarts (Mar 2026). Builds context graph linking assets, identities, and permissions across identity, cloud, SaaS, and IT.

AI VisibilityBeta
Overall Score
C43
Category Rank
#2 of 2
AI Consensus
62%
Trend
up
Per Platform
ChatGPT
43
Perplexity
53
Gemini
36

About

Surf AI is an agentic security operations company that builds a living context graph linking enterprise assets, owners, permissions, and dependencies across identity, cloud, data, HR, and IT systems. The company raised $57 million in launch financing led by Accel and Cyberstarts — the two most active institutional investors in Israeli cybersecurity — and emerged from stealth in March 2026.

Full profile
Figma logo

Figma

LeaderDesign & Creative Tools

Design & Collaboration

Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.

AI VisibilityBeta
Overall Score
A99
Category Rank
#1 of 1
AI Consensus
77%
Trend
stable
Per Platform
ChatGPT
90
Perplexity
99
Gemini
97

About

Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.

Full profile

AI Visibility Head-to-Head

43
Overall Score
99
#2
Category Rank
#1
62
AI Consensus
77
up
Trend
stable
43
ChatGPT
90
53
Perplexity
99
36
Gemini
97
45
Claude
94
48
Grok
99

Capabilities & Ecosystem

Capabilities

Only Surf AI
Agentic Security Operations
Only Figma
Design & Collaboration

Integrations

Figma is classified as company.

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.