Superstate vs Principal Financial Group

Side-by-side comparison of AI visibility scores, market position, and capabilities

Principal Financial Group leads in AI visibility (94 vs 25)
Superstate logo

Superstate

EmergingFintech

Tokenized Securities Infrastructure

Raised $82.5M Series B (Jan 2026) led by Bain Capital Crypto and Distributed Global. $1.2B+ AUM. Launched Opening Bell for tokenized public company stock issuance on Ethereum/Solana.

AI VisibilityBeta
Overall Score
D25
Category Rank
#1 of 1
AI Consensus
56%
Trend
up
Per Platform
ChatGPT
21
Perplexity
18
Gemini
34

About

Superstate is a tokenized securities infrastructure company that has progressed beyond tokenizing money market funds into building Opening Bell — infrastructure enabling public companies to issue SEC-registered tokenized stock directly on Ethereum and Solana blockchains. The company raised $82.5 million in Series B financing in January 2026, led by Bain Capital Crypto and Distributed Global, with Haun Ventures and Brevan Howard Digital as co-investors. Superstate manages $1.2 billion+ in assets under management.

Full profile
Principal Financial Group logo

Principal Financial Group

LeaderConsumer Finance

Enterprise

Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).

AI VisibilityBeta
Overall Score
A94
Category Rank
#114 of 290
AI Consensus
80%
Trend
down
Per Platform
ChatGPT
92
Perplexity
99
Gemini
98

About

Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.

Full profile

AI Visibility Head-to-Head

25
Overall Score
94
#1
Category Rank
#114
56
AI Consensus
80
up
Trend
down
21
ChatGPT
92
18
Perplexity
99
34
Gemini
98
31
Claude
94
19
Grok
99

Key Details

Category
Tokenized Securities Infrastructure
Enterprise
Tier
Emerging
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Superstate
Tokenized Securities Infrastructure

Integrations

Only Principal Financial Group
Principal Financial Group is classified as company.

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