Submittable vs Virtuous
Side-by-side comparison of AI visibility scores, market position, and capabilities
$74.6M funding ($47M Series C 2022 Accel-KKR); $66.6M revenue 2024 (+35.9% YoY); 11K customers; 230 employees; acquired WizeHive Aug 2024; grants management leader
About
Submittable is a grants and social impact management platform founded in 2010 and headquartered in Missoula, Montana. Originally built as a submissions management tool for literary magazines and creative organizations, Submittable evolved into a comprehensive platform for managing grant applications, corporate social responsibility programs, scholarship disbursements, and community impact initiatives. Its mission is to help organizations deploy resources efficiently and generate measurable social impact at scale.\n\nThe platform provides end-to-end tools for grant program design, applicant intake, review workflows, decision management, reporting, and payment disbursement. Submittable serves foundations, nonprofits, corporations, and government agencies running structured giving or scholarship programs that require managing high volumes of applications with diverse reviewer teams. In August 2024, Submittable acquired WizeHive, a competing grants management platform, significantly expanding its customer base and capabilities in the nonprofit and higher education segments.\n\nSubmittable reached $66.6 million in revenue in 2024, a 35.9% year-over-year increase driven by organic growth and the WizeHive acquisition. The company serves over 11,000 customers and has raised $74.6 million in total funding, employing approximately 230 people. Submittable competes with Fluxx, Salesforce Nonprofit, and Blackbaud in the grants management category. Its strong growth rate in a previously underpenetrated vertical and the strategic acquisition of a direct competitor demonstrate execution discipline and clear category consolidation ambitions.
Responsive fundraising CRM for nonprofits with behavioral donor engagement scoring; automated personalized donor journeys competing with Bloomerang and Salesforce NPSP for 600+ organizations.
About
Virtuous is a nonprofit CRM and fundraising platform designed specifically for nonprofits that want to build genuine donor relationships rather than just process transactions — providing donor management, email marketing, event management, and automation workflows informed by behavioral signals and engagement scoring. Founded in 2014 by Gabe Cooper in Phoenix, Arizona, Virtuous has raised approximately $30 million and serves over 600 nonprofit organizations across faith-based, healthcare, education, and social service sectors who want a more relationship-focused alternative to traditional nonprofit CRMs.\n\nVirtuous's "Responsive Fundraising" philosophy guides the product — instead of blasting all donors with the same email campaigns, Virtuous tracks each donor's engagement signals (email opens, giving frequency, event attendance, volunteer hours) and surfaces recommendations for when and how to communicate personally with each donor. The CRM provides a full donor profile showing relationship history, communication preferences, and giving patterns that help major gift officers prepare for donor conversations. Automated journeys can send personalized thank-you sequences, impact stories, and renewal appeals based on each donor's giving anniversary and engagement level.\n\nIn 2025, Virtuous competes in the nonprofit CRM market against Salesforce NPSP (Nonprofit Success Pack), Bloomerang, Blackbaud Raiser's Edge, and NeonCRM for donor management platform share. The nonprofit CRM market is undergoing a shift — Salesforce NPSP requires significant customization expertise while Blackbaud's legacy platforms are showing age, creating opportunity for modern purpose-built alternatives. Virtuous's 2025 strategy focuses on expanding its AI capabilities for donor intelligence (predictive giving propensity scoring), growing its integration with text messaging and direct mail platforms, and adding capacity for corporate foundations and grant-making programs.
AI Visibility Head-to-Head
Key Details
Capabilities & Ecosystem
Capabilities
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.