Submer vs Jira Service Management
Side-by-side comparison of AI visibility scores, market position, and capabilities
Submer is a Barcelona-based data center immersion cooling company founded in 2015; produces SmartPodX and MegaPodX liquid cooling systems for AI, HPC, and cloud workloads; raised $55M Series B in 2023;
About
Submer is a data center thermal management and immersion cooling company founded in 2015 and headquartered in Barcelona, Spain. The company manufactures single-phase and two-phase immersion cooling systems that submerge servers and computing hardware directly in a dielectric fluid — a thermally conductive, electrically non-conductive liquid — to remove heat far more efficiently than traditional air-cooling or conventional liquid cooling. Submer's flagship products include the SmartPodX (a single-phase immersion cooling system designed for high-density compute deployments) and the MegaPodX (a larger-scale system for hyperscale and colocation data center applications). The company also produces its own proprietary dielectric fluid, SubCool Fluid, engineered to optimize heat transfer performance while meeting environmental and regulatory standards.
Atlassian ITSM platform (NASDAQ: TEAM, $5.46B TTM revenue, +19.51%) serving 83% Fortune 500; Rovo AI teammate and Jira unification at Team '24 competing with ServiceNow for DevOps-aligned IT service management.
About
Jira Service Management (JSM) is a cloud IT service management (ITSM) platform developed by Atlassian Corporation (NASDAQ: TEAM) — parent company reporting $5.46 billion in revenue for the twelve months ending September 2025 (+19.51% year-over-year) with a $71 billion market capitalization, serving 300,000+ customers including 83% of the Fortune 500 — providing IT, service desk, and operations teams with incident management, change management, problem management, service catalog, and asset management capabilities built on Atlassian's Jira platform with 98% customer retention. At Team '24 (2024), Atlassian merged Jira Software and Jira Work Management into a unified "Jira" product, and introduced Rovo — an AI teammate providing intelligent search, chat, and automation across the Atlassian platform. JSM competes in the ITSM market by leveraging Atlassian's developer platform ubiquity: 10+ million developers already using Jira for software projects creates a natural expansion path into ITSM for the same enterprise. Founded 2002 by Mike Cannon-Brookes and Scott Farquhar in Sydney, Australia; NASDAQ IPO 2015.
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