Stripe Billing vs Principal Financial Group
Side-by-side comparison of AI visibility scores, market position, and capabilities
Stripe subscription billing product (private, $1.4T TPV 2024 +38%) at $500M+ ARR; 300K companies/200M subscriptions with $6.5B revenue recovered via Smart Retries, Gartner MQ Leader 2025 competing with Chargebee for developer-first subscription management.
About
Stripe Billing is a subscription and recurring revenue management platform developed by Stripe — a San Francisco-based payments infrastructure company valued at approximately $65+ billion (private) that processed $1.4 trillion in total payment volume in 2024 (+38% year-over-year) — providing 300,000+ businesses managing 200+ million active subscriptions with automated billing, subscription lifecycle management, revenue recovery, and revenue recognition as part of Stripe's Revenue and Finance Automation Suite. The Billing platform surpassed $500 million in annual revenue run rate and was recognized as a Leader in the Forrester Wave Recurring Billing Solutions Q1 2025 and in the 2025 Gartner Magic Quadrant for Recurring Billing Applications. Stripe Billing recovered $6.5+ billion in revenue for customers in 2024 through Smart Retries (recovering 57% of failed recurring payments) and other dunning tools. In 2024, Stripe introduced Stripe Scripts for custom billing logic, consolidated billing plans to 0.7% of volume pricing, and added support for stablecoins and 135+ currencies.
Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).
About
Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.
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