Steep vs Hashboard
Side-by-side comparison of AI visibility scores, market position, and capabilities
Copenhagen Denmark BI platform for modern data teams connecting to Snowflake and BigQuery; metric-centric analytics with fast warehouse-native query execution and clean opinionated UI designed as an alternative to legacy BI paradigms for analytics...
About
Steep is a business intelligence and analytics platform founded in 2021 and headquartered in Copenhagen, Denmark. The company was founded by former product and engineering leaders to build a BI tool optimized for the modern data team workflow — fast, warehouse-native query execution, a clean and opinionated UI, and first-class support for the metric-centric analytics workflows that analytics engineering teams are building. Steep positions itself as an alternative to legacy BI tools that carry the weight of decade-old UI paradigms and to overly complex enterprise platforms.\n\nSteep has raised pre-seed funding and operates as a lean, product-focused startup primarily targeting analytics engineering teams in Europe and growing technology companies. Its platform connects directly to Snowflake, BigQuery, and Redshift as the query engine, ensuring that all analysis runs against live warehouse data without intermediate caching layers that can serve inconsistent results. Steep's metric layer allows teams to define business metrics centrally and build dashboards around those metrics rather than one-off SQL queries, promoting consistency in how the company measures performance.\n\nSteep's dashboard experience is designed for both analysts building data products and business stakeholders consuming them, with a clean viewer mode that removes technical noise for non-technical audiences. The platform supports scheduled email and Slack delivery of dashboard snapshots, data alerting for metric threshold monitoring, and embedding for sharing dashboards in internal tools. Steep's European roots and GDPR-compliant data architecture make it a strong fit for European organizations with data residency requirements.
Hashboard is a BI-as-code analytics platform; raised $7M (Matrix Partners); acquired by Hex in Apr 2025; version-controlled semantic layer for warehouse-native BI.
About
Hashboard is a business intelligence platform built around the concept of BI-as-code, enabling data teams to define metrics, dimensions, and dashboards as code that lives in version control alongside the rest of their data infrastructure. Founded in 2019 and headquartered in New York, Hashboard addresses the governance and reproducibility challenges that arise when BI configurations are managed through point-and-click interfaces that cannot be reviewed, tested, or rolled back. By treating the semantic layer as a code artifact, Hashboard aligns analytics development with the software engineering practices that modern data teams already use for pipeline development.
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