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Company Overview
About Hashboard
Hashboard is a business intelligence platform built around the concept of BI-as-code, enabling data teams to define metrics, dimensions, and dashboards as code that lives in version control alongside the rest of their data infrastructure. Founded in 2019 and headquartered in New York, Hashboard addresses the governance and reproducibility challenges that arise when BI configurations are managed through point-and-click interfaces that cannot be reviewed, tested, or rolled back. By treating the semantic layer as a code artifact, Hashboard aligns analytics development with the software engineering practices that modern data teams already use for pipeline development.
Business Model & Competitive Advantage
The platform's core value proposition is a warehouse-native semantic layer where data teams define metrics once and expose them to business users through an exploration interface that enforces consistent definitions. Business analysts can explore data, filter by dimensions, and build ad hoc charts without writing SQL, while data engineers maintain confidence that the underlying metric logic is correct and auditable. Hashboard's version-controlled approach also enables branching and pull-request review for metric definition changes, preventing silent breaking changes from propagating into production dashboards.
Competitive Landscape 2025–2026
Hashboard raised $7 million in funding from investors including Matrix Partners and Zero Prime Ventures before being acquired by Hex in April 2025. The acquisition by Hex — a collaborative data workspace platform — brought Hashboard's metric layer and BI capabilities into Hex's broader notebook-and-analytics ecosystem. The combined product accelerates Hex's vision of a unified workspace where data teams can move fluidly between exploratory analysis in notebooks and structured metric-driven reporting. Hashboard's BI-as-code approach influenced broader industry thinking around the role of the semantic layer in the modern data stack.
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