Stashfin vs Principal Financial Group
Side-by-side comparison of AI visibility scores, market position, and capabilities
New Delhi India YC W20 digital lending NBFC at INR 800Cr ($96M) revenue and INR 68Cr profit FY2024; $431M total at $800M valuation with INR 13,000Cr+ cumulative disbursals preparing for IPO competing with KreditBee.
About
Stashfin is a New Delhi, India-based digital lending fintech and NBFC (Non-Banking Financial Company) — backed by Y Combinator (W20) with $431 million in total funding (including significant debt financing) at an $800 million valuation as of June 2022 — providing instant personal loans, credit lines, and consumer credit products to underserved segments in India through a mobile-first digital lending platform. In FY2024, Stashfin generated INR 800 crore ($96 million) in revenue, INR 68 crore in net profit, and INR 2,000 crore in assets under management (AUM), while disbursing over INR 3,500 crore ($420 million) in loans in 2024 alone — with cumulative disbursals exceeding INR 13,000 crore ($1.56 billion) since inception. Founded in 2016, Stashfin is reportedly preparing for an IPO.
Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).
About
Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.
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