Splitgate vs The Trade Desk
Side-by-side comparison of AI visibility scores, market position, and capabilities
Splitgate is a free-to-play FPS by 1047 Games combining arena shooting with player-controlled portals; relaunched as "Splitgate: Arena Reloaded" in December 2025 after a difficult Splitgate 2 cycle;
About
Splitgate is a free-to-play multiplayer first-person shooter developed and published by 1047 Games, founded by Ian Proulx and Nicholas Bagamian in 2017. The game's defining mechanic is real-time portal placement — players open portals on arena surfaces to flank opponents, create sight lines, or escape danger, layering a spatial puzzle element onto traditional arena FPS combat. The original Splitgate launched on Steam in 2019 and went viral in July 2021 during a beta surge, forcing the studio to scale infrastructure rapidly and fueling a $100M+ funding raise.
$2.45B revenue 2024 (+26% YoY); Q2 2025 $694M (+19% YoY); Q3 2025 guidance $717M+ (+18% YoY); 25.8% DSP market share; 19% US programmatic market; $12B ad spend 2024; 95% client retention
About
The Trade Desk was founded in 2009 by Jeff Green and Dave Pickles, veterans of AdECN (acquired by Microsoft), to build a demand-side platform giving media buyers transparent, data-driven access to programmatic advertising inventory across the open internet. The company operates as a buy-side-only platform — it does not own any media inventory — eliminating the conflict of interest inherent in platforms serving both buyers and sellers. This independence became a core differentiator as advertisers sought platforms they could trust to optimize spend without competing business motives.\n\nThe platform enables media buyers to plan, execute, and measure campaigns across display, video, CTV, audio, native, and DOOH channels in a single interface. Unified ID 2.0 (UID2), an open-source identity framework adopted by hundreds of publishers, provides cookie-free targeting. The Kokai AI system applies machine learning to bidding, audience selection, and creative optimization in real time. The Trade Desk holds approximately 25.8% of the DSP market and 19% of total US programmatic advertising.\n\nThe Trade Desk reported $2.45 billion in revenue for 2024 (+26% YoY) and $694 million in Q2 2025 (+19% YoY). The company trades on Nasdaq as TTD with a market cap exceeding $12 billion. As connected TV advertising accelerates and advertisers shift programmatic budgets from walled gardens to the open internet, The Trade Desk is positioned as the independent operating system for omnichannel programmatic media buying at enterprise scale.
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