Solid vs Principal Financial Group
Side-by-side comparison of AI visibility scores, market position, and capabilities
Full-stack BaaS platform for building fintech products covering cards, accounts, and lending. San Jose CA, raised $63M+, serves 50+ fintech customers across consumer and B2B segments.
About
Solid is a full-stack banking-as-a-service platform that provides fintech companies and enterprises with the infrastructure to build deposit accounts, card programs, and lending products through a unified API. Founded in 2018 and headquartered in San Jose, California, the company has raised over $63 million in funding. Solid serves more than 50 fintech customers across consumer and B2B financial product segments, providing a comprehensive BaaS stack including account management, card issuance, ACH, compliance, and lending infrastructure.\n\nSolid's platform differentiates through its breadth — covering the full range of financial product types from a single integration rather than requiring customers to assemble capabilities from multiple vendors. Its card issuing module handles both virtual and physical debit and credit cards with programmable spend controls. The lending infrastructure supports personal loans, business credit lines, and BNPL product configurations. An account management layer provides multi-currency deposit accounts, ACH, and wire capabilities with built-in KYC and AML compliance.\n\nSolid has focused on serving fintech startups and mid-market platforms that need a comprehensive embedded finance stack without the complexity of managing multiple bank partnerships and infrastructure vendors. The company's compliance framework is configurable to different risk profiles, allowing customers to tune KYC and AML parameters to their specific market segment. Solid's 2025 roadmap has emphasized deeper credit infrastructure capabilities and cross-border payment support to serve fintechs with international user bases.
Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).
About
Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.
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