Sojern vs Cloudbeds
Side-by-side comparison of AI visibility scores, market position, and capabilities
Travel marketing platform using proprietary traveler intent data from hundreds of sources to power targeted digital advertising for hotels, destinations, and travel brands; intent-based audience segments reach travelers actively planning trips at peak purchase intent.
About
Sojern is a digital marketing platform purpose-built for the travel industry, using proprietary traveler intent data to power targeted advertising campaigns for hotels, airlines, destinations, attractions, and online travel agencies. The platform aggregates travel intent signals from hundreds of sources — including flight and hotel search activity, itinerary data, and booking path behavior — to build audience segments that reflect travelers actively planning trips, enabling travel marketers to reach potential guests at the moment of highest purchase intent rather than relying on demographic targeting alone. This intent-based approach has made Sojern a preferred programmatic advertising partner for hospitality and destination marketing organizations that need to drive direct bookings and reduce OTA dependency.
Tens of thousands of properties in 150+ countries; 20K+ properties analyzed 2025; 40M bookings 2022-2024; Hotel Tech Report Top PMS 2021-2025; 28% RevPAR growth reported by customer 2024
About
Cloudbeds is a hospitality management platform founded in 2012 by Adam Harris and Richard Castle to provide independent hotels, hostels, bed-and-breakfasts, and vacation rental operators with the modern property management system (PMS) and distribution tools that were previously accessible only to large hotel chains with enterprise IT budgets. The company was built on the observation that the fragmented independent hospitality sector — which represents the majority of lodging properties globally by count — was managing reservations with outdated software or spreadsheets, losing revenue to manual errors and inefficient channel management. Cloudbeds designed a unified platform that consolidates PMS, channel manager, booking engine, and revenue management in a single cloud-based interface.\n\nCloudbeds' platform enables hospitality operators to manage room inventory, pricing, and availability across direct booking channels and over 300 online travel agencies (OTAs) including Booking.com, Expedia, and Airbnb from a single dashboard. The system handles the full guest lifecycle from reservation through check-in, housekeeping, and check-out, with integrations to point-of-sale, payment processing, guest communication, and accounting systems. Cloudbeds has processed 40 million bookings across its customer base from 2022 to 2024, and its revenue management tools use AI to suggest dynamic pricing adjustments based on demand signals, competitive rate data, and historical occupancy patterns.\n\nCloudbeds serves tens of thousands of properties across 150+ countries and has been recognized as a Top Property Management System in the Hotel Tech Report awards from 2021 through 2025 — a five-year consecutive recognition that reflects sustained customer satisfaction across its diverse global user base. The company raised significant venture funding to build its platform and expand internationally, and it has become the de facto PMS standard for independent hospitality operators seeking enterprise-grade capability without enterprise-grade complexity or cost. Cloudbeds competes primarily with Mews, Little Hotelier, and legacy PMS vendors in the independent property segment.
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