Skims vs Bass Pro Shops
Side-by-side comparison of AI visibility scores, market position, and capabilities
Skims is valued at $5B after a $225M Goldman Sachs-led round in Nov 2025; nearing $1B annual net sales; official NBA/WNBA underwear partner; launched NikeSkims in 2025 and planning Skims Beauty in 2026.
About
Skims is a fashion and intimates brand founded by Kim Kardashian in 2019, specializing in shapewear, loungewear, bras, underwear, and bodysuits designed to be inclusive across all body types and skin tones. The brand launched with a core mission of making shapewear feel like a second skin rather than a constricting garment, and expanded rapidly into broader intimates and lifestyle categories. Skims quickly disrupted the shapewear market by prioritizing a 10-shade nude range, size-inclusive fit (XXS to 5X), and a direct-to-consumer digital marketing approach powered by Kim Kardashian's massive social media reach and cultural influence.
Largest US outdoor sporting goods retailer with 200 stores; destination retail experience with aquariums, restaurants, and outdoor resort portfolio generating $7B+ revenue.
About
Bass Pro Shops is the largest specialty outdoor sporting goods retailer in the United States, selling fishing, hunting, camping, boating, and outdoor recreation gear through destination retail stores known for their immersive, natural environment themes. Founded in 1971 by Johnny Morris in Springfield, Missouri, Bass Pro Shops merged with Cabela's in 2017 to create a combined retail powerhouse operating approximately 200 stores under the Bass Pro Shops and Cabela's brands. The privately held company generates estimated revenue exceeding $7 billion annually.
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