ShopBack vs BigCommerce
Side-by-side comparison of AI visibility scores, market position, and capabilities
ShopBack is Asia-Pacific's leading cashback and shopping rewards platform with 50M+ users across 13 markets; raised $160M in Series F; achieved EBITDA profitability in 2025; expanding into North America with 20,000+ merchant partners.
About
ShopBack is a Singapore-based shopping, cashback, and rewards platform founded in 2014 by Henry Chan and Joel Leong. The platform connects consumers with over 20,000 merchant partners across 13 markets in Asia-Pacific and North America, enabling shoppers to earn cashback, rewards points, and exclusive discounts when purchasing from partner brands including major e-commerce platforms, travel booking sites, food delivery services, and fashion retailers. ShopBack operates at the intersection of affiliate commerce, fintech rewards, and consumer loyalty, making it the dominant cashback aggregator in the region.
Enterprise e-commerce platform with $330M revenue; open SaaS architecture with native B2B features, headless commerce, and no payment gateway lock-in.
About
BigCommerce is an open SaaS e-commerce platform providing enterprise-grade online store capabilities to mid-market and enterprise retailers, offering extensive customization, multi-channel selling, and B2B commerce features without the total cost of ownership of custom-built solutions. Founded in 2009 in Sydney, Australia and now headquartered in Austin, Texas, BigCommerce went public on NASDAQ in August 2020 and generates approximately $330 million in annual revenue serving approximately 45,000 stores.
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