Shiji Group vs Viator
Side-by-side comparison of AI visibility scores, market position, and capabilities
Chinese hospitality technology company with 91K+ hotel and restaurant customers globally; cloud PMS, ReviewPro guest intelligence, and restaurant POS through international acquisitions.
About
Shiji Group is a Chinese hospitality technology company providing property management systems (PMS), point-of-sale systems, restaurant management software, and hotel distribution connectivity for hotels, restaurants, and retail businesses globally. Founded in 1995 in Beijing and listed on the Shenzhen Stock Exchange, Shiji has grown through acquisitions including Concept (Dutch PMS), Agilysys (US hospitality tech, partial stake), and other regional players to become a global hospitality technology company serving over 91,000 hotels and restaurants in 200+ countries.
World's largest tours and experiences OTA owned by Tripadvisor; FY2024 revenue $840M (+14% YoY); 300,000+ experiences in 190+ countries; B2B distribution API powers experiences on Booking.
About
Viator is the world's leading online marketplace for tours, activities, and travel experiences, founded in 1999 in Brisbane, Australia, and acquired by Tripadvisor in 2014. The platform lists over 300,000 experiences—city tours, outdoor adventures, cooking classes, skip-the-line tickets, and private guides—across 190+ countries. Viator operates both a consumer-facing marketplace and a B2B distribution API that powers experiences inventory on Booking.com, American Express Travel, and hundreds of affiliate partners.\n\nViator's operator network includes both large tour companies and independent local guides, with a dynamic pricing and availability management system that enables real-time booking. The platform's deep integration with Tripadvisor's 1.4 billion reviews creates a powerful review-to-booking funnel unique in the experiences category. Viator operates on a commission-based model, charging operators 20–25% per booking with no upfront listing fees.\n\nViator reported full-year 2024 revenue of $840M (+14% YoY) and Q4 2024 revenue of $186M (+16% YoY). The tours and activities market is estimated at $300B globally, with online penetration still below 20%, positioning Viator for continued structural growth. Viator's B2B distribution API and white-label solutions expand its reach well beyond direct consumer traffic.
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