Setter vs Meta
Side-by-side comparison of AI visibility scores, market position, and capabilities
Toronto digital home maintenance concierge acquired by Thumbtack Dec 2020; raised $20M (Sequoia/NFX Series A 2018) connecting homeowners to vendors with full coordination competing with Angi for home maintenance management.
About
Setter was a Toronto, Ontario-based digital home management and concierge platform — backed with $20 million in total funding including a $10 million Series A in 2018 co-led by Sequoia Capital and NFX with DAG Ventures and Hustle Fund — that provided homeowners with a dedicated concierge service accessible via mobile app that handled all aspects of home maintenance: sourcing vendors, scheduling repairs, communicating job requirements, and ensuring completion quality for the full range of homeowner maintenance needs. Acquired by Thumbtack in December 2020, with co-founder David Steckel joining Thumbtack as President of Setter, integrating Setter's concierge capabilities into Thumbtack's marketplace of 250,000+ service professionals. Founded in 2016 by David Steckel and Guillaume Laliberte in Toronto.
Llama 4 open-source model (Scout, Maverick, Behemoth) released March 2026; Meta AI assistant deployed to 700M+ users across WhatsApp, Instagram, Facebook. FAIR research driving multimodal AI advances; $35B AI capex in 2025.
About
Meta Platforms is a Menlo Park, California-based technology conglomerate operating the world's most widely used social media ecosystem — Facebook (3+ billion monthly active users), Instagram (2+ billion MAU), WhatsApp (2.8+ billion MAU), and Threads (launched 2023) — while investing heavily in virtual reality hardware (Meta Quest), augmented reality glasses (Meta Ray-Ban, Orion AR glasses in development), and AI research (Llama open-source model family). Listed on NASDAQ (NASDAQ: META), Meta generated $164.5 billion in revenue in fiscal year 2024 and employs approximately 74,000 people globally.
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