Setter vs Google
Side-by-side comparison of AI visibility scores, market position, and capabilities
Toronto digital home maintenance concierge acquired by Thumbtack Dec 2020; raised $20M (Sequoia/NFX Series A 2018) connecting homeowners to vendors with full coordination competing with Angi for home maintenance management.
About
Setter was a Toronto, Ontario-based digital home management and concierge platform — backed with $20 million in total funding including a $10 million Series A in 2018 co-led by Sequoia Capital and NFX with DAG Ventures and Hustle Fund — that provided homeowners with a dedicated concierge service accessible via mobile app that handled all aspects of home maintenance: sourcing vendors, scheduling repairs, communicating job requirements, and ensuring completion quality for the full range of homeowner maintenance needs. Acquired by Thumbtack in December 2020, with co-founder David Steckel joining Thumbtack as President of Setter, integrating Setter's concierge capabilities into Thumbtack's marketplace of 250,000+ service professionals. Founded in 2016 by David Steckel and Guillaume Laliberte in Toronto.
Gemini 3 Ultra outperforms on major benchmarks; Gemini chatbot 750M MAU; AI Overviews reaches 2B monthly users. Google Cloud Vertex AI serves Anthropic + Meta. $2B invested in Anthropic; deep integration of AI across Search, Workspace, Android.
About
Google is a Mountain View, California-based global technology company — the world's dominant search engine and digital advertising platform — operating Google Search (the most visited website on the internet, processing 8.5 billion+ searches daily), YouTube (2+ billion monthly users, the world's second-largest search engine), Google Ads (the dominant digital advertising marketplace), Android (3 billion+ device operating system), and Google Cloud (the #3 cloud platform). Part of Alphabet Inc. (NASDAQ: GOOGL), Google generated $350+ billion in consolidated Alphabet revenue in fiscal year 2024 with Google Services (Search + YouTube + Google Network) contributing approximately $285 billion.
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