Sett vs Grafana Labs

Side-by-side comparison of AI visibility scores, market position, and capabilities

Grafana Labs leads in AI visibility (45 vs 37)

Sett

EmergingArtificial Intelligence

AI Game Marketing

Raised $30M Series B (Mar 2026) from Greenfield, Bessemer, and F2. $57M total. Profitable. Clients include Zynga and Playtika. AI agents automate game UA creatives.

AI VisibilityBeta
Overall Score
D37
Category Rank
#1 of 1
AI Consensus
65%
Trend
up
Per Platform
ChatGPT
34
Perplexity
46
Gemini
32

About

Sett deploys AI agents to automate user acquisition creative production for mobile game studios — one of the highest-spend, most repetitive categories in mobile gaming marketing. The company raised $30 million in Series B financing in March 2026 from Greenfield Partners, Bessemer Venture Partners, and F2, bringing total funding to $57 million. Founded in 2023, Sett is already profitable, with clients including Zynga and Playtika — two of the world's largest mobile game publishers.

Full profile

Grafana Labs

ChallengerIT Operations & Observability

Metrics Visualization

Open-source observability leader with $6B valuation; Grafana dashboards plus Loki/Tempo/Mimir stack serving millions of installations as Datadog alternative with community-driven adoption.

AI VisibilityBeta
Overall Score
C45
Category Rank
#1 of 1
AI Consensus
62%
Trend
down
Per Platform
ChatGPT
46
Perplexity
41
Gemini
36

About

Grafana Labs is the company behind Grafana — the world's most widely used open-source observability and data visualization platform — providing the Grafana Cloud managed service, Grafana Enterprise, and a suite of open-source tools including Loki (log aggregation), Tempo (distributed tracing), and Mimir (long-term Prometheus metrics storage). Founded in 2019 by Raj Dutt, Torkel Ödegaard, and Tom Wilkie (the creators of the original Grafana open-source project) in New York, Grafana Labs has raised over $600 million at a $6 billion valuation.\n\nGrafana's open-source project — downloadable and self-hostable for free — has driven extraordinary community adoption: millions of Grafana installations globally power engineering, IoT, and business dashboards at organizations from startups to large enterprises. Grafana's plugin ecosystem connects to 200+ data sources (Prometheus, InfluxDB, Elasticsearch, AWS CloudWatch, databases), making it the universal observability visualization layer. Grafana Cloud packages the open-source tools into a fully managed SaaS offering with unlimited metrics, logs, traces, and dashboards.\n\nIn 2025, Grafana Labs competes in the observability platform market against Datadog, New Relic, Dynatrace, and the ELK/OpenSearch stack for enterprise monitoring and observability. Grafana's open-source-first model creates a moat through developer community and ecosystem — engineers who build personal dashboards on Grafana become advocates for Grafana Cloud at their employers. The company's OpenTelemetry alignment and multi-source data philosophy ("query any data, anywhere") differentiates it from Datadog's monolithic agent model. The 2025 strategy focuses on growing Grafana Cloud enterprise adoption, advancing AI-powered Sift (automatic anomaly investigation), and expanding the Grafana IRM (incident response management) product.

Full profile

AI Visibility Head-to-Head

37
Overall Score
45
#1
Category Rank
#1
65
AI Consensus
62
up
Trend
down
34
ChatGPT
46
46
Perplexity
41
32
Gemini
36
38
Claude
53
33
Grok
46

Capabilities & Ecosystem

Capabilities

Only Sett
AI Game Marketing
Only Grafana Labs
Metrics Visualization
Grafana Labs is classified as company.

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