Salesforce Cloud vs Figma
Side-by-side comparison of AI visibility scores, market position, and capabilities
Salesforce (NYSE: CRM) Platform PaaS on $34.86B FY2025 revenue with Apex, Flow Builder, and 7,000+ AppExchange apps; Agentforce AI agent platform competing with Microsoft Power Platform for enterprise application development and automation.
About
Salesforce Platform (formerly Force.com) is the enterprise application development platform-as-a-service (PaaS) offered by Salesforce, Inc. (NYSE: CRM) — a San Francisco-based enterprise cloud software company generating $34.86 billion in revenue in fiscal year 2025 (+8.7% year-over-year) — enabling developers and administrators to build custom applications, automate business processes, and extend Salesforce CRM functionality using the Apex programming language (Salesforce-specific Java-like language), Lightning Web Components (JavaScript framework for Salesforce UI), Flow Builder (no-code/low-code process automation), and Salesforce Functions (serverless compute for data processing). The Salesforce AppExchange (the world's largest enterprise app marketplace with 7,000+ prebuilt apps and components) extends the platform with third-party integrations, industry-specific solutions, and productivity tools built by Salesforce ISV partners.
Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.
About
Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.
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