Roper Technologies vs Clorox
Side-by-side comparison of AI visibility scores, market position, and capabilities
Sarasota FL vertical software holding company (NASDAQ: ROP) at $7.04B 2024 revenue (+14%) and record $2.3B free cash flow; $3.6B acquisitions in 2024 (Procare Solutions, Transact Campus) competing with Constellation Software.
About
Roper Technologies, Inc. is a Sarasota, Florida-based diversified vertical software holding company — publicly traded on the NASDAQ (NASDAQ: ROP) as an S&P 500, NASDAQ 100, and Fortune 1000 component — acquiring and operating market-leading software and technology companies that serve niche vertical markets with high switching costs and recurring revenue models, generating $7.04 billion in revenue and a record $2.3 billion in free cash flow in fiscal year 2024. CEO Neil Hunn has led Roper's software transformation strategy, building a portfolio of 40+ vertical software businesses across three segments: Application Software (55% of 2024 revenue, including Aderant for legal management, Deltek for project-based businesses serving 23,000+ organizations, Vertafore for insurance distribution serving 20,000+ agencies, and Procare Solutions for early childhood education — acquired in 2024); Network Software (21%, including ConstructConnect, DAT Solutions freight marketplace, and iPipeline); and Technology Enabled Products (24%, including Verathon medical devices, Neptune water meter technology, and CIVCO Medical Solutions). In 2024, Roper deployed $3.6 billion on acquisitions including Procare Solutions and Transact Campus, maintaining $5+ billion in available M&A capital. Founded in 1890 as a home appliance and industrial manufacturer by George D. Roper, the company's strategic reinvention under former CEO Brian Jellison (early 2000s) into vertical software represents one of the most successful business model transformations in US industrial history.
NYSE-listed (CLX) consumer goods at $7.1B revenue with 60%+ US bleach market share; Clorox, Pine-Sol, Burt's Bees, and Glad competing with Reckitt Lysol and P&G for household cleaning leadership.
About
Clorox Company is an Oakland, California-based multinational consumer goods company — listed on NYSE (NYSE: CLX) — manufacturing and marketing cleaning, disinfecting, and household products under the Clorox, Pine-Sol, Glad, Hidden Valley, Burt's Bees, and Brita brands across 100+ countries, generating $7.1 billion in revenue in fiscal year 2024. Founded in 1913 (as Electro-Alkaline Company) and known primarily for bleach-based cleaning and disinfecting products, Clorox diversified through decades of brand acquisitions into food (Hidden Valley Ranch), natural personal care (Burt's Bees), water filtration (Brita), bags and wraps (Glad), and professional cleaning (Clorox Pro).
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