RollWorks vs Xactly
Side-by-side comparison of AI visibility scores, market position, and capabilities
RollWorks is an ABM platform helping B2B companies identify target accounts, reach buying teams with precision ads, and measure account engagement pipeline impact.
About
RollWorks is an account-based marketing platform, operating as a division of NextRoll, that enables B2B revenue teams to identify their ideal customer profile accounts, engage buying teams across digital channels with targeted advertising, and measure how account engagement translates to pipeline and revenue. The platform's account identification layer combines machine learning models trained on first-party CRM data with third-party intent and firmographic data to build and rank account lists based on fit and buying readiness, giving marketing and sales teams a shared prioritized account view that replaces manual list building with a continuously updated model. This fit-and-intent scoring forms the foundation for the advertising and sales activation workflows built on top.
Enterprise incentive compensation and sales performance platform with a proprietary multi-decade benchmark dataset. Covers Incent, Manage, Plan, and Forecast for global sales organizations.
About
Xactly is an enterprise sales performance management (SPM) software company founded in 2005 and headquartered in Denver, Colorado. The company offers a comprehensive suite covering incentive compensation management (Incent), territory and quota management (Manage), sales planning (Plan), and revenue forecasting (Forecast)—serving large sales organizations that need to automate complex commission calculations, manage compensation plans, and align sales territories with business goals.\n\nXactly's most distinctive asset is its proprietary benchmarking dataset built from decades of commission and performance data across thousands of companies, allowing customers to compare comp plans and rep performance against industry peers. This data moat provides Xactly with a defensible competitive position in the enterprise segment. The platform supports complex commission structures including multi-tier accelerators, splits, draws, recoveries, and channel partner compensation—calculations that are error-prone when managed in spreadsheets.\n\nXactly serves mid-market and enterprise customers across technology, financial services, manufacturing, and life sciences, with deep integrations into Salesforce, Workday, SAP, and Oracle HCM. The company was taken private by Vista Equity Partners in 2017 and has continued expanding its AI and predictive analytics capabilities for sales planning and quota attainment forecasting. Xactly competes with Varicent, CaptivateIQ, Anaplan, and SAP Commissions in the incentive compensation management market.
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