rift vs Conga
Side-by-side comparison of AI visibility scores, market position, and capabilities
SF B2B sales automation platform eliminating 40-60% of admin work for sales reps; $5M Sequoia seed July 2024 with YC competing with Outreach and Apollo for AI-powered sales productivity across CRM and prospecting tools.
About
Rift is a San Francisco-based B2B sales automation platform — backed with $5 million in seed funding led by Sequoia Capital with Y Combinator and Soma Capital in July 2024 — simplifying B2B sales processes by automating the routine, time-consuming administrative tasks (prospect research, CRM data entry, tool navigation, outreach sequencing) that consume 40-60% of sales representative time without generating pipeline. Founded in 2023 and targeting enterprise and growth-stage sales teams, Rift allows sales reps to focus on relationship-building, discovery conversations, and deal progression rather than administrative work.
Revenue lifecycle management platform covering CPQ, CLM, and billing. Broomfield CO, raised $152M+, serves 11,000+ customers globally including 70% of Fortune 100 companies.
About
Conga is a revenue lifecycle management platform that provides CPQ (Configure, Price, Quote), contract lifecycle management (CLM), and billing capabilities for enterprise B2B organizations. Founded in 2006 and headquartered in Broomfield, Colorado, the company has raised over $152 million in funding and serves more than 11,000 customers globally, including 70% of Fortune 100 companies. Conga helps enterprises automate and standardize the end-to-end revenue process from initial quote through contract execution and billing.\n\nConga's CPQ module automates complex product configuration, pricing, and quote generation for large enterprise sales teams. Its CLM solution manages contract creation, negotiation, approval, execution, and post-signature obligations across the full contract lifecycle. Conga's document automation capabilities — a legacy of its original Conga Composer product — allow enterprises to generate compliant, branded documents from Salesforce data at scale. The combined revenue lifecycle platform addresses the fragmentation between sales, legal, and finance teams in managing large B2B deal cycles.\n\nConga has built a strong Salesforce ecosystem position, with deep native integrations that make it the leading document and contract automation solution for Salesforce-centric enterprises. Its acquisition history — including Apttus (CPQ), Octiv (digital sales rooms), and others — assembled a comprehensive revenue operations platform under one roof. Conga's enterprise customer base reflects its strength in highly regulated industries including financial services, healthcare, and manufacturing where contract compliance and audit trails are critical.
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