rex.fit vs Hims & Hers
Side-by-side comparison of AI visibility scores, market position, and capabilities
Zurich AI wearable camera with computer vision for automatic food nutrition logging; YC W23-backed with $450K revenue and $93K+ DROP preorders for Q4 2025 competing for automated fitness nutrition tracking.
About
rex.fit is a Zürich-based fitness technology company building The DROP — an AI-powered wearable camera that uses computer vision to automatically log food nutrition by photographing meals, track workouts, and generate gamified fitness challenges for health-conscious consumers who want data-driven fitness without manual calorie logging. Founded in 2023 by Ahmad Roumie and Rangel Milushev and backed by Y Combinator (W23), rex.fit generated $450,000 in revenue with a 2-person team and launched The DROP ($199 USD) with $93,000+ in pre-orders (approximately 450 units) targeted for Q4 2025 shipment, establishing a novel computer-vision food tracking wearable in a category dominated by wrist-based fitness trackers.
Consumer telehealth platform with Q3 2025 revenue of $599M (+49% YoY); 2.47M subscribers; 2025 guidance $2.3-2.4B; acquiring ZAVA for European expansion; GLP-1 weight loss, hair, and sexual health treatments shipped directly to subscribers.
About
Hims & Hers is a consumer telehealth and pharmacy platform founded in 2017 in San Francisco by Andrew Dudum, built on the mission of making high-quality healthcare affordable and stigma-free for conditions that people historically avoided treating due to embarrassment, cost, or access barriers. The platform's core technology combines a direct-to-consumer digital health interface with an integrated pharmacy network, enabling patients to complete asynchronous or synchronous consultations with licensed clinicians and receive prescription treatments — including compounded medications — delivered directly to their homes.\n\nHims & Hers serves patients across sexual health, hair loss, mental health, dermatology, and weight management. The company's expansion into GLP-1 compounded weight loss medications has been a significant growth catalyst, capitalizing on surging consumer demand for semaglutide and tirzepatide alternatives during periods of branded drug shortages. With 2.47 million subscribers and a subscription-centric business model, the platform generates predictable recurring revenue from patients on ongoing treatment protocols. The company's 2025 acquisition of ZAVA expands its addressable market into European telehealth markets.\n\nHims & Hers reported Q3 revenue of $599 million, a 49% year-over-year increase, and issued full-year 2025 guidance of $2.3 to $2.4 billion — a scale that makes it one of the largest consumer telehealth companies in the world. The company's ability to compound subscriber growth with expanding treatment categories and international expansion through ZAVA provides multiple vectors for continued revenue acceleration. As healthcare consumerization intensifies and patients increasingly manage chronic conditions through digital-first platforms, Hims & Hers' brand recognition, integrated pharmacy infrastructure, and subscription model give it a durable position in consumer health.
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