REI vs Steep & Cheap
Side-by-side comparison of AI visibility scores, market position, and capabilities
Seattle outdoor retail co-op with 23M members returning profits as annual dividends; $3.8B revenue competing with Dick's Sporting Goods for outdoor gear across 180+ stores with Adventures, rentals, and co-op model.
About
REI (Recreational Equipment Inc.) is a Seattle-based consumer cooperative providing outdoor gear, apparel, footwear, and services for hiking, camping, climbing, cycling, paddling, and snow sports — operating as a member-owned co-op where profits are returned to members through annual dividends rather than shareholders. Founded in 1938 by Lloyd and Mary Anderson with 23 founding members, REI generated approximately $3.8 billion in revenue in fiscal year 2024, operating 180+ retail stores and rei.com in the US — serving 23 million active co-op members and positioning as the outdoor industry's most trusted specialty retailer.
Online flash-sale outdoor gear clearance retailer offering premium brands at deep discounts; Backcountry-operated serving deal-hunting outdoor enthusiasts for overstocked and previous-season equipment.
About
Steep & Cheap is an online outdoor gear flash-sale and clearance retailer specializing in deep discounts on premium outdoor equipment, apparel, and accessories — offering limited-time deals on overstocked, previous-season, and closeout inventory from top outdoor brands including Black Diamond, Patagonia, Arc'teryx, Salomon, and outdoor gear across climbing, skiing, camping, trail running, and adventure categories. Steep & Cheap is operated by Backcountry (previously as a standalone site, owned by Liberty Interactive and later Steep & Cheap as a Backcountry subsidiary), focusing on the value-seeking outdoor enthusiast who wants premium gear at significant discounts.
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