REI Co-op vs PetSmart

Side-by-side comparison of AI visibility scores, market position, and capabilities

PetSmart leads in AI visibility (81 vs 40)
REI Co-op logo

REI Co-op

EmergingSporting Goods & Outdoor

Outdoor Fashion

US's largest consumer cooperative with $3.8B revenue and 23M lifetime members; outdoor gear retailer with annual dividends to co-op owners competing with Dick's and Backcountry.

AI VisibilityBeta
Overall Score
C40
Category Rank
#181 of 224
AI Consensus
70%
Trend
stable
Per Platform
ChatGPT
35
Perplexity
46
Gemini
43

About

REI Co-op is a consumer-owned outdoor retail cooperative — the largest consumer co-op in the United States — offering camping, hiking, climbing, cycling, paddling, skiing, and fitness gear from top outdoor brands alongside its own REI-branded performance apparel and equipment. Founded in 1938 in Seattle by Lloyd and Mary Anderson and 23 fellow mountain climbers, REI generates approximately $3.8 billion in annual revenue, operates 180+ stores, and has 23 million lifetime co-op members who receive annual dividends on qualifying purchases and access to member-only sales.

Full profile
PetSmart logo

PetSmart

LeaderPet Care

Pet Retail

Phoenix BC Partners-owned largest North American specialty pet retailer at $10B FY2023 revenue with 1,500+ stores, Banfield vet clinics, and Chewy equity stake competing with Petco and Chewy for pet care market share.

AI VisibilityBeta
Overall Score
A81
Category Rank
#10 of 224
AI Consensus
79%
Trend
stable
Per Platform
ChatGPT
85
Perplexity
82
Gemini
85

About

PetSmart is a Phoenix, Arizona-based specialty pet retail chain — privately held since BC Partners' $8.7 billion leveraged buyout in 2015 — operating 1,500+ stores across the United States, Canada, and Puerto Rico as the largest specialty pet retailer in North America, generating approximately $10 billion in revenue in fiscal year 2023 (with Q3 2024 sales of $1.50 billion, +8% year-over-year), serving pet owners with an integrated retail, services, and healthcare ecosystem that includes pet food and supplies, grooming salons, PetsHotel boarding and day camp, Banfield Pet Hospital veterinary clinics (an in-store Mars Inc. franchise), dog training classes, and adoption events partnering with local rescue organizations and shelters. PetSmart holds a significant equity stake in Chewy, Inc. (NYSE: CHWY), having acquired Chewy in 2017 for $3.35 billion before Chewy's 2019 IPO.

Full profile

AI Visibility Head-to-Head

40
Overall Score
81
#181
Category Rank
#10
70
AI Consensus
79
stable
Trend
stable
35
ChatGPT
85
46
Perplexity
82
43
Gemini
85
42
Claude
77
35
Grok
80

Key Details

Category
Outdoor Fashion
Pet Retail
Tier
Emerging
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only REI Co-op
Outdoor Fashion
Only PetSmart
Pet Retail

Integrations

Only PetSmart
PetSmart is classified as company.

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