Rehook.ai vs Shaped
Side-by-side comparison of AI visibility scores, market position, and capabilities
No-code referral and loyalty promotion engine acquired by CleverTap in April 2025; YC W22 backed by CRED's Kunal Shah enabling gamification and incentive programs without engineering dependencies.
About
Rehook.ai (formerly Shopr.tv) was a Bengaluru-based promotion and loyalty engine that enabled businesses to deploy referral programs, loyalty rewards, discount coupons, and gamification features — including leaderboards, streaks, and achievement systems — without requiring engineering resources, through a no-code builder and developer API. Founded in 2021 and a Y Combinator W22 graduate, Rehook raised $1.7 million from Y Combinator and Kunal Shah (CRED founder) before being acquired by CleverTap in April 2025, which integrated Rehook's scalable user-incentivization platform into its broader customer engagement stack.
Managed recommendation API with deep-learning personalized feeds; $8M Series A from Madrona, serving Outdoorsy and QVC with Meta-caliber personalization for companies without ML engineering teams.
About
Shaped is a San Francisco-based machine learning infrastructure company that provides production-ready recommendation systems and personalized feed APIs that businesses integrate to deliver relevant content, products, and notifications to users — eliminating the need to build and maintain complex recommendation engineering in-house. Founded by former Meta recommendation systems engineer Tullie Murrell, Shaped raised $8 million in Series A funding in July 2024 from Madrona Venture Group and Global Founders Capital, serving customers including Outdoorsy (peer-to-peer RV rental), Brazilian grocery app Trela, and QVC.
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