Brand Intelligence Graph
Company Overview
About Rehook.ai
Rehook.ai (formerly Shopr.tv) was a Bengaluru-based promotion and loyalty engine that enabled businesses to deploy referral programs, loyalty rewards, discount coupons, and gamification features — including leaderboards, streaks, and achievement systems — without requiring engineering resources, through a no-code builder and developer API. Founded in 2021 and a Y Combinator W22 graduate, Rehook raised $1.7 million from Y Combinator and Kunal Shah (CRED founder) before being acquired by CleverTap in April 2025, which integrated Rehook's scalable user-incentivization platform into its broader customer engagement stack.
Business Model & Competitive Advantage
Rehook's platform enabled product and marketing teams to create and manage multi-type incentive campaigns: referral programs that tracked and rewarded customer-referred signups, loyalty point systems that granted rewards for purchase behavior, discount and coupon management, and game mechanics (leaderboards ranking users by activity, streak rewards for consecutive daily usage) that drove engagement and retention. The API-first architecture allowed e-commerce platforms, fintech apps, and consumer apps to embed these incentives natively within their products.
Competitive Landscape 2025–2026
CleverTap's April 2025 acquisition of Rehook reflects the customer engagement platform's strategy to own the full incentive and gamification layer alongside its push notification, in-app messaging, and analytics capabilities. CleverTap (funded by Tiger Global, Sequoia India) serves mobile-first consumer companies in emerging markets and needed the promotion engine capability to complement behavioral analytics and messaging. The Kunal Shah (CRED) angel investment was strategic — CRED built its own sophisticated reward platform for premium credit card users, giving Shah direct insight into the value of a scalable incentivization engine. In 2025, the combined CleverTap+Rehook offering competes with Braze, Iterable, and MoEngage for full-stack mobile customer engagement including loyalty and incentive automation.
Key Differentiators
Emerging Innovator
Rehook.ai is an emerging player bringing innovative solutions to the Marketing market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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