Redfin vs Yardi
Side-by-side comparison of AI visibility scores, market position, and capabilities
Tech real estate brokerage acquired by Rocket Companies (RKT) for $1.75B stock (March 2025); Q4 2024 $244.3M revenue (+12% YoY) with Rocket Preferred Pricing integration competing with Zillow for integrated home search and mortgage.
About
Redfin Corporation was a Seattle-based technology-powered real estate brokerage — publicly traded on NASDAQ (RDFN) from 2017 until its acquisition by Rocket Companies in March 2025 — that combined salaried real estate agents with technology platforms to reduce commissions and provide home buyers and sellers with lower costs than traditional brokerages. Founded in 2004 and led by CEO Glenn Kelman since 2005, Redfin grew to serve customers across the United States and Canada with over 50 million monthly website visitors, generating Q4 2024 revenue of $244.3 million (+12% year-over-year). In March 2025, Rocket Companies (NYSE: RKT) — America's largest mortgage lender — completed the acquisition of Redfin for $1.75 billion in stock (enterprise value $2.36 billion), creating an integrated homebuying ecosystem. The combined company offers 'Rocket Preferred Pricing' providing Redfin buyers either a 1% lower interest rate for the first year or up to $6,000 in lender credits when financing through Rocket Mortgage.
Santa Barbara private property management ERP serving 7,000+ real estate companies across residential and commercial; competing with Entrata and RealPage for multifamily and commercial property technology.
About
Yardi Systems is a Santa Barbara, California-based property management software company — privately owned by founder Anant Yardi — providing the leading integrated property management platform for residential (multifamily, affordable housing, student housing, senior living), commercial (office, retail, industrial, mixed-use), and investment management with $10+ billion in software revenue across 7,000+ real estate companies managing hundreds of millions of units and billions in property value globally. Founded in 1984, Yardi's four-decade history in real estate technology has produced the most comprehensive property management ERP suite in the industry, serving the largest US REITs and property management companies.
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