Prose Hair vs ClassPass
Side-by-side comparison of AI visibility scores, market position, and capabilities
AI-personalized hair and skincare DTC brand achieved $165M revenue in 2024 with 29% growth; expanded into custom skincare in 2025; manufactures all products in Brooklyn with a West Coast expansion adding production capacity and reducing shipping times.
About
Prose is a New York-based personalized beauty company founded in 2017 that uses a proprietary algorithm to formulate custom shampoos, conditioners, hair masks, and skincare products based on an individual consumer consultation covering hair type, scalp condition, lifestyle, and environmental factors. The company manufactures all products in small batches in its Brooklyn facility.\n\nProse achieved $165 million in annual revenue in 2024, representing 29% year-over-year growth, making it one of the fastest-scaling DTC beauty brands in the US. In 2025, the company expanded aggressively into custom skincare — applying the same personalization engine to cleansers, serums, and moisturizers — and opened a second customization center on the West Coast to reduce shipping times and scale production capacity.\n\nThe brand released its first national TV advertising campaign in 2025, signaling a move toward broader mainstream awareness beyond its core DTC subscriber base. Prose competes with Function of Beauty in the personalized haircare space but differentiates through in-house manufacturing, dermatologist-reviewed formulas, and a premium pricing tier that skews toward skincare-savvy millennials.
New York multi-studio fitness membership for yoga, cycling, and spa across 30+ countries; Mindbody-acquired competing with Gympass/Wellhub for multi-venue fitness subscription and corporate wellness benefits.
About
ClassPass is a New York-based fitness and wellness membership platform providing access to thousands of gyms, yoga studios, pilates, cycling, strength training, spa, and beauty services through a single subscription — enabling members to sample multiple fitness and wellness experiences rather than committing to a single-location gym membership. Acquired by Mindbody (in turn backed by Vista Equity Partners) in 2021 for approximately $500-700 million, ClassPass serves millions of members across 30+ countries, generating estimated $400+ million in annual revenue and becoming the largest multi-venue fitness subscription platform globally.
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