Side-by-side comparison of AI visibility scores, market position, and capabilities
Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).
Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.
Atlanta investment management (NYSE: IVZ) ~$1.85T AUM; QQQ ETF ($300B+ assets, world's most traded ETF), Q1 2025 EPS $0.44 (beat), $17.6B net inflows, 330bp margin expansion competing with BlackRock and Vanguard.
Invesco Ltd. is an Atlanta, Georgia-based global investment management company — publicly traded on the New York Stock Exchange (NYSE: IVZ) as an S&P 500 Financials component — managing approximately $1.85 trillion in assets under management across active equity, fixed income, multi-asset, and passive ETF strategies for institutional investors, financial advisors, and individual investors in more than 120 countries through approximately 8,400 employees. Invesco's most distinctive asset is the Invesco QQQ Trust (ticker: QQQ) — the world's most actively traded ETF, tracking the Nasdaq-100 index with $300B+ in assets and $100B+ in daily trading volume — which generates management fee revenue, brand recognition, and investor relationship access that no competitor outside BlackRock's iShares can match at that asset scale. In Q1 2025, Invesco reported earnings per share of $0.44 (beating analyst estimates of $0.40), revenue of $1.53 billion (beating expectations by $420 million), $17.6 billion in long-term net asset inflows representing 5.3% annualized growth, and adjusted operating margin expansion of more than 330 basis points year-over-year. CEO Andrew Schlossberg, who assumed leadership in 2023, has focused on operating efficiency and active ETF product development to compete with larger asset managers. Invesco acquired OppenheimerFunds from MassMutual in 2019 for $5.7 billion, expanding active equity capabilities and adding $228 billion in managed assets at the time.
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