Principal Financial Group vs Fiserv
Side-by-side comparison of AI visibility scores, market position, and capabilities
Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).
About
Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.
Fintech giant with $20.5B FY2024 revenue; Clover POS serves 800,000 SMBs with app ecosystem; 10,000 bank clients; $22B First Data acquisition 2019 created commerce and banking technology powerhouse.
About
Fiserv is one of the world's leading fintech and payments companies, founded in 1984 through the merger of First Bank System's data processing operations and Sunshine State Systems in Brookfield, Wisconsin and now headquartered in Milwaukee, Wisconsin, trading on NYSE (FI—ticker changed from FISV in 2024). The company generated approximately $20.5 billion in revenues for FY2024 under CEO Frank Bisignano, operating across two core segments: Merchant Solutions (payment acceptance and commerce enablement for merchants) and Financial Solutions (banking and payment technology for financial institutions). Fiserv's 2019 acquisition of First Data Corporation for $22 billion—the largest fintech merger in history at the time—transformed Fiserv from a primarily bank-serving technology company into a commerce and payment giant, bringing the Clover point-of-sale ecosystem, payment gateway capabilities, and global merchant acquiring infrastructure.
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