Principal Financial Group vs American International Group
Side-by-side comparison of AI visibility scores, market position, and capabilities
Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).
About
Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.
New York City global commercial P&C insurer (NYSE: AIG) ~$27B FY2024 revenue; post-2008 bailout transformation complete, Corebridge life insurance spinoff, specialty lines focus competing with Chubb and Zurich.
About
American International Group, Inc. (AIG) is a New York City-based global commercial property-casualty insurance company — publicly traded on the New York Stock Exchange (NYSE: AIG) as an S&P 500 Financials component — providing commercial insurance (property, casualty, financial lines, specialty), personal insurance, and reinsurance to businesses, organizations, and individuals in 200+ countries through approximately 26,000 employees. AIG has completed a decade-long strategic transformation from the systemically important financial institution (SIFI) that required a $185 billion US government bailout during the 2008 financial crisis — divesting life insurance (AIG Life and Retirement separated as Corebridge Financial, NYSE: CRBG, with AIG owning 48% stake following Corebridge's 2022 IPO and ongoing stake sales), non-core property assets, and non-insurance financial businesses — focusing the company exclusively on global commercial and specialty P&C insurance. In fiscal year 2024, AIG reported revenues of approximately $27 billion with adjusted after-tax income growing as underwriting profitability improved following the combined ratio improvement initiatives. CEO Peter Zaffino has repositioned AIG as a "best-in-class" global commercial insurer: achieving combined ratio below 90% in its General Insurance segment, expanding the portfolio toward specialty lines (financial lines — D&O, E&O, cyber insurance; marine and energy insurance; aerospace) with superior pricing power versus commodity commercial P&C. AIG's complete exit from the low-margin high-volatility consumer auto and homeowners insurance markets (sold to Safeco/Liberty Mutual, Assurant partnerships) refocuses underwriting capacity toward commercial and specialty lines with better long-term profitability.
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