Petco vs Ulta Beauty

Side-by-side comparison of AI visibility scores, market position, and capabilities

Ulta Beauty leads in AI visibility (93 vs 69)
Petco logo

Petco

LeaderPet Care

Pet Retail

NASDAQ-listed (WOOF) specialty pet retailer with 1,500+ stores at $5.8B revenue; Vetco veterinary hospitals and grooming competing with Chewy and PetSmart for pet health destination positioning.

AI VisibilityBeta
Overall Score
B69
Category Rank
#1 of 2
AI Consensus
58%
Trend
up
Per Platform
ChatGPT
71
Perplexity
60
Gemini
79

About

Petco Health and Wellness Company is a San Diego-based specialty pet retailer operating 1,500+ stores, Petco.com, and Petco Health and Wellness Centers — providing pet food, supplies, grooming, veterinary care, training, and pet insurance services across dogs, cats, fish, reptiles, and small animals. Listed on NASDAQ (NASDAQ: WOOF), Petco generated approximately $5.8 billion in revenue in fiscal year 2024, serving pet owners who value the combination of retail product selection with in-store veterinary care (Vetco Total Care hospitals in 200+ stores) — positioning Petco as a pet health destination rather than a merchandise retailer.

Full profile
Ulta Beauty logo

Ulta Beauty

LeaderBeauty & Personal Care

Beauty Retail

NASDAQ-listed (ULTA) largest US beauty retailer with 1,400+ stores and 44M loyalty members; prestige-to-mass-plus-salon format competing with Sephora and Target shop-in-shop for total beauty spend.

AI VisibilityBeta
Overall Score
A93
Category Rank
#1 of 2
AI Consensus
74%
Trend
up
Per Platform
ChatGPT
89
Perplexity
99
Gemini
92

About

Ulta Beauty is the largest US beauty retailer — operating 1,400+ stores across 50 states that combine prestige, mass-market, and salon product sales with in-store salon and beauty services in a single destination format that no other beauty retailer matches. Listed on NASDAQ (NASDAQ: ULTA), Ulta generated approximately $11.3 billion in net sales in fiscal year 2024 and operates the Ultamate Rewards loyalty program with 44+ million members, which is among the largest loyalty programs in US retail.

Full profile

AI Visibility Head-to-Head

69
Overall Score
93
#1
Category Rank
#1
58
AI Consensus
74
up
Trend
up
71
ChatGPT
89
60
Perplexity
99
79
Gemini
92
74
Claude
93
70
Grok
88

Key Details

Category
Pet Retail
Beauty Retail
Tier
Leader
Leader
Entity Type
company
company

Capabilities & Ecosystem

Capabilities

Only Petco
Pet Retail
Only Ulta Beauty
Beauty Retail

Integrations

Only Ulta Beauty
Petco is classified as company. Ulta Beauty is classified as company.

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.