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Treating everyone with dignity and valuing diverse perspectives across our global organization

Respect

Acting with honesty and transparency in all business dealings and relationships

Integrity

Taking ownership for our actions and their impact on communities and the planet

Responsibility

Always striving to innovate, learn, and perform better for customers and stakeholders

Continuous Improvement

PepsiCo is a global food and beverage leader with iconic brands including Pepsi, Lay's, Gatorade, Quaker, and Tropicana, operating in 200+ countries and generating $92 billion in annual revenue. The company balances a complementary portfolio of beverages (45%) and snacks (55%) while advancing sustainability through its PepsiCo Positive initiative.

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PepsiCo Is Acquiring SodaStream for $3.2B

Leonard vs. Pepsico, Inc

Ramon Laguarta

Chairman & Chief Executive Officer

PepsiCo, Inc. is an American multinational food and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi to an immensely diversified range of food and beverage brands. Significant acquisitions include Tropicana Products in 1998, the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio, and Pioneer Foods in 2020 for US$1.7 billion. As of January 2021, the company possesses 23 brands that have over 1 billion $ each in sales annually. PepsiCo has operations all around the world and its products were distributed across more than 200 countries and territories, resulting in annual net revenues of over US$70 billion.

PepsiCo reported full-year 2024 revenue of $91.5 billion, up 2.7% organically, driven by pricing power (+5%) partially offset by volume declines (-2.3%) as inflation-weary consumers reduced purchases. Frito-Lay North America division generated $24 billion (26% of total revenue), largest segment, with brands including Lay's, Doritos, Cheetos, Tostitos, Ruffles. Beverages North America (Pepsi, Mountain Dew, Gatorade, Tropicana) contributed $23 billion. International divisions (Latin America, Europe, Asia-Pacific, Africa) represented 40% of revenue with strong growth in Mexico, India, Egypt. Operating margin 14.8%. CEO Ramon Laguarta emphasized premiumization, healthier options, international expansion. Stock NYSE:PEP traded at $170, market cap $235 billion.

PepsiCo Reports $91.5B Revenue in 2024, Frito-Lay North America Generates $24B

Lay's potato chips exceeded $7 billion in global retail sales in 2024, making it world's largest snack brand. Sold in 200+ countries with localized flavors (India: Magic Masala; China: Cucumber; U.S.: Sour Cream & Onion, Barbecue). 'Do Us a Flavor' crowd-sourced flavor contests generated viral marketing, consumer engagement. Lay's dominated U.S. potato chip market with 25% share, ahead of Pringles (Kellogg), Ruffles (also PepsiCo), private labels. Product innovation included Baked Lay's (lower fat), Kettle Cooked, Wavy, Poppables (air-popped). Supply chain vertical integration—PepsiCo contracted with thousands of potato farmers, operated dedicated manufacturing—ensured consistent quality, margins.

Lay's Potato Chips Generate $7B+ Globally, World's Best-Selling Snack Brand

Gatorade generated over $8 billion in annual sales globally in 2024, commanding 75% of U.S. sports drink market ahead of Powerade (Coca-Cola 15%), BodyArmor (Coca-Cola 8%), others. Originally developed by University of Florida researchers (1965) for Gators football team, acquired by Quaker Oats (1983), then PepsiCo (2001). Product line included Gatorade Thirst Quencher (original), Gatorade Zero (sugar-free), G2 (low-calorie), Gatorlyte (advanced hydration), protein shakes, energy chews. Athlete endorsements (Michael Jordan, Serena Williams, Patrick Mahomes) positioned Gatorade as scientifically proven performance enhancer. International growth strong in Brazil, Mexico, China where sports participation increased.

Gatorade Sports Drink Revenue $8B+, Dominates 75% U.S. Market Share

PepsiCo's zero-sugar beverage portfolio grew 15% year-over-year in 2024 as consumers sought healthier alternatives to regular sodas. Pepsi Zero Sugar (reformulated 2021 with improved taste) gained share, though remained distant #2 to Coca-Cola Zero Sugar which dominated category. Mountain Dew Zero Sugar, Gatorade Zero also contributed to growth. Zero-sugar variants represented 25% of PepsiCo beverage volumes (up from 15% in 2020). Company invested in sweetener technology (sucralose, acesulfame potassium, stevia) to improve taste while maintaining zero calories. Challenge: converting regular soda loyalists to zero-sugar while avoiding cannibalization.

PepsiCo's Zero-Sugar Portfolio Grows 15%, Pepsi Zero Sugar Challenges Coke Zero

PepsiCo announced $1 billion investment in sustainable agriculture through 2030, targeting regenerative farming practices across 7 million acres (land equivalent to entire supply chain). Programs included: supporting 250,000 farmers in potato, corn, oat, orange supply chains with training in cover cropping, reduced tillage, precision agriculture; transitioning to water-efficient irrigation; reducing synthetic fertilizer/pesticide use 50%; improving soil health to sequester carbon. Company committed to net-zero emissions by 2040, 100% renewable electricity by 2030. Sustainability increasingly important to investors (ESG), consumers, regulators. PepsiCo positioned as industry leader—ahead of Coca-Cola, Nestlé on environmental commitments.

PepsiCo Invests $1B in Sustainable Agriculture, Regenerative Farming Across 7M Acres

Doritos tortilla chips generated $5+ billion in annual sales globally in 2024, PepsiCo's second-largest snack brand after Lay's. Nacho Cheese and Cool Ranch flavors remained top sellers, while limited editions (Flamin' Hot Nacho, Sweet Chili Heat, Spicy Nacho) drove trial, social media buzz. Doritos' Super Bowl advertising tradition (dating to 1990s) created iconic campaigns ('Crash the Super Bowl' user-generated ads 2006-2016). Triangle chip shape, bold flavors, loud crunch positioned Doritos for younger consumers, gaming culture. International expansion strong in Mexico (Doritos Dinamita), UK, China. Brand extended into Doritos Locos Tacos partnership with Taco Bell—one of most successful fast-food collaborations ever (1 billion+ sold).

Doritos Revenue $5B+, Super Bowl Ads and Flavor Innovation Drive Brand Loyalty

PepsiCo Generates $91B Revenue with Frito-Lay Snacks Dominance, Beverage Portfolio, and International Expansion

The flagship carbonated soft drink brand that started it all, available in multiple varieties including Diet Pepsi, Pepsi Zero Sugar, and flavored options. Pepsi is one of the world's most recognized beverage brands competing globally in the cola category.

Pepsi-Cola

The world's leading potato chip brand offering classic, kettle-cooked, baked, and flavored varieties. Lay's generates over $1 billion in annual sales and is a cornerstone of Frito-Lay's snack portfolio with global distribution.

Lay's Potato Chips

The dominant sports drink brand scientifically formulated to replenish electrolytes and fuel athletic performance. Acquired through the Quaker Oats merger in 2001, Gatorade generates over $1 billion annually and leads the sports hydration category.

Gatorade

Bold-flavored tortilla chips that have become a cultural icon, available in varieties like Nacho Cheese and Cool Ranch. Doritos is one of PepsiCo's 23 brands generating over $1 billion in annual retail sales.

Doritos Tortilla Chips

A citrus-flavored carbonated soft drink with high caffeine content, popular among younger demographics and gamers. Mountain Dew has expanded into energy drinks and multiple flavor variants, generating over $1 billion annually.

Mountain Dew

Premium orange juice and fruit beverage brand acquired in 1998, offering not-from-concentrate juices and various fruit flavors. Tropicana is a $1 billion+ brand leading the premium juice segment in multiple markets.

Tropicana

Iconic breakfast and snack brand offering oatmeal, granola bars, rice cakes, and grain-based products. Acquired in 2001, Quaker brings heritage and nutrition-focused products to PepsiCo's portfolio with over $1 billion in annual sales.

Quaker Oats

PepsiCo completed its acquisition of poppi, a prebiotic soda brand, for $1.95 billion with a performance-based earnout contingent on achieving certain metrics. The acquisition aligns with PepsiCo's strategy to meet modern wellness priorities and expand into the fast-growing functional beverage category.

PepsiCo Completes Acquisition of Poppi, Accelerating Strategic Portfolio Transformation

PepsiCo finalized its $1.2 billion acquisition of Siete Foods, a Mexican-American food brand known for grain-free tortilla chips, tortillas, and salsas. The deal strengthens PepsiCo's better-for-you portfolio and expands its presence in the growing Hispanic food category.

PepsiCo Completes Siete Foods Acquisition for $1.2 Billion

PepsiCo announced it surpassed its 2025 targets for sugar and sodium reduction a full year ahead of schedule. The company spread regenerative agriculture practices across 3.5 million acres in 2024, working toward its goal of 10 million acres by 2030, and aims to achieve net-zero emissions by 2040.

PepsiCo Reports 2024 Progress Against Sustainability Goals

PepsiCo reported Q3 2024 net revenue of $23 billion, missing analyst expectations of $23.9 billion, and lowered its full-year organic revenue growth outlook to low-single-digit from 4%. Despite challenges, the company reported EPS of $2.13, exceeding expectations, with North American beverage volume down 3% and Frito-Lay volume declining 1.5%.

PepsiCo Q3 2024 Earnings: Revenue Misses Estimates, Lowers Guidance

PepsiCo announced it would acquire Siete Foods for $1.2 billion to expand its better-for-you food portfolio. Siete, known for authentic Mexican-American products free from common allergens, represents PepsiCo's continued strategy to meet evolving consumer preferences for healthier, culturally relevant foods.

PepsiCo Announces Acquisition of Siete Foods for $1.2 Billion

PepsiCo announced plans to launch several new low-calorie snacks in early 2025 as part of its health-focused product strategy. The initiative aligns with the company's PepsiCo Positive goals and consumer trends toward better-for-you snacking options with reduced calories, sugar, and sodium.

PepsiCo Launches Low-Calorie Snacks in Health-Focused Strategy

PepsiCo to cut prices, eliminate products as part of a deal with an activist investor

PepsiCo, Walmart hit with class action over alleged price-fixing

TIL PepsiCo stopped distributing the 1990 Pepsi Cool Cans after a number of people complained that the Neon version of the can spelled the word "SEX" when two were stacked on top of each other and aligned a certain way. A spokesman stated the supposed hidden message resulted from "pure coincidence".

I'll never forgive Pepsico for taking away my lizard drink

PepsiCo is cutting the price of Doritos, Cheetos and other snacks by up to 15%

One company owns almost every chip in the snack aisle. Lay's, Doritos, Cheetos, Tostitos, Ruffles, Miss Vickie's (all PepsiCo). Here are 7 Canadian-owned alternatives.

To all PEPSICO associates, give this a read

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todayilearned

Soda

shrinkflation

BuyCanadian

FritoLay

ValueInvesting

PEPSICO INC

Pharmacist Caleb Bradham renamed his popular fountain drink "Brad's Drink" to "Pepsi-Cola" on August 28, 1898, establishing the foundation for one of the world's most iconic beverage brands.

Pepsi-Cola Named

The Pepsi-Cola Company was officially incorporated in North Carolina on December 24, 1902, with Caleb Bradham as president, marking the formal beginning of the Pepsi business entity.

Pepsi-Cola Company Incorporated

The Frito Company (founded 1932, makers of Fritos) merged with H.W. Lay Company (founded 1932, makers of Lay's chips) to create Frito-Lay, Inc., combining two snack food powerhouses into a single entity with 46 manufacturing plants and 150+ distribution centers.

Frito-Lay Merger

Pepsi-Cola Company merged with Frito-Lay on June 8, 1965, to form PepsiCo, Inc., creating one of the most successful business combinations in corporate history. Herman Lay became chairman and Donald M. Kendall became president and CEO of the new company with $510M in sales and 19,000 employees.

PepsiCo Formed Through Merger

PepsiCo acquired Gamesa, Mexico's largest cookie company, expanding its international snack food presence and strengthening its position in the Latin American market.

Gamesa Acquisition

PepsiCo acquired the Tropicana juice business from the Seagram Company for $3.3 billion, significantly expanding its beverage portfolio beyond carbonated soft drinks into the premium juice category.

Tropicana Acquisition

PepsiCo merged with the Quaker Oats Company in a $13.4 billion deal, acquiring the Gatorade sports drink line and Quaker's brand equity in oatmeal, rice, cereal, and grain-based products, including Chewy Granola Bars and Aunt Jemima. This merger transformed PepsiCo's portfolio.

Quaker Oats Merger

PepsiCo made a $7 billion offer to acquire Pepsi Bottling Group and PepsiAmericas, which was completed in 2010, forming Pepsi Beverages Company and bringing bottling operations in-house for better supply chain control.

Pepsi Bottling Consolidation

Ramon Laguarta was elected Chief Executive Officer of PepsiCo on October 3, 2018, succeeding Indra Nooyi. He later became Chairman of the Board on February 1, 2019, ushering in a new era of strategic transformation focused on sustainability and portfolio optimization.

Ramon Laguarta Becomes CEO

PepsiCo announced the acquisition of Siete Foods, a Mexican-American food brand, for $1.2 billion. The acquisition was completed on January 17, 2025, adding better-for-you Mexican food products to PepsiCo's portfolio aligned with modern wellness priorities.

Siete Foods Acquisition Announced

PepsiCo surpassed its 2025 targets for sugar and sodium reduction a full year ahead of schedule, with 67% of beverage volume containing fewer than 100 calories from added sugars and 77% of convenient foods meeting sodium standards. The company also spread regenerative agriculture practices across 3.5 million acres.

Sustainability Targets Exceeded

PepsiCo completed its $1.2 billion acquisition of Siete Foods on January 17, 2025, strengthening its better-for-you food portfolio with Mexican-American products including grain-free tortilla chips, tortillas, and salsas.

Siete Foods Acquisition Completed

PepsiCo announced the acquisition of Poppi, a prebiotic soda brand, for more than $1.6 billion, expanding its beverage portfolio into the fast-growing functional beverage category and meeting consumer demand for healthier alternatives.

Poppi Acquisition

Use the JOE & THE JUICE app to order your favorite juice, coffee, sandwich, or smoothie for pick-up or delivery, and earn points on every purchase with our new Loyalty Program.

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A workplace food program employees love and look forward to every day.

Here are a few perks of having the Fooda app:

• See which restaurants are visiting your office (and get alerts about brand new 

Every decision is measured against environmental impact. ChoViva reduces carbon footprint by up to 80% compared to traditional chocolate, demonstrating that delicious food can be planet-friendly.

Sustainability First

Using cutting-edge fermentation technology, Planet A Foods transforms simple ingredients into complex flavors that rival traditional chocolate, pushing the boundaries of food science.

Innovation

By using locally available crops like sunflower seeds and oats, the company reduces supply chain complexity and supports regional agriculture while cutting transportation emissions.

Local Sourcing

ChoViva is designed to deliver authentic chocolate taste and functionality, ensuring consumers don't have to sacrifice enjoyment for sustainability.

Quality Without Compromise

Planet A Foods is a Munich-based food innovation company founded in 2021 that develops sustainable, cocoa-free chocolate alternatives and next-generation food ingredients using fermentation technology to create climate-friendly products without compromising taste. The YC company raised $74.2M in total funding including a $30M Series B in December 2024 co-led by Burda Principal Investments and Zintinus, a $15.4M Series A in February 2024, with participation from World Fund, Bayern Kapital, Cherry Ventures, Tengelmann Ventures, BayWa Venture, and Omnes Capital, plans UK and France launches in Q1 2025, scales production from 2,000 to 15,000+ tons annually, and provides sustainable chocolate alternatives, cocoa-free ingredients, fermentation-based food products, and climate-friendly ingredients serving food manufacturers and consumers seeking environmentally responsible alternatives to traditional cocoa-based products.

Founded by twins, Planet A Foods gobbles 15.4M to save the world with chocolates

Planet A Foods whips up more capital to take its cocoa-free chocolate global

Foods for healthier people and a healthier planet [pdf]

Scientists have engineered the food that'll help save a starving, warming planet

Ask HN: Would you like to live on this planet?

Maximilian Marquart

Co-Founder & CEO

Sara Marquart

Co-Founder & CTO

Stefan Rost

Chief Financial Officer

Arista Networks, Inc.

Planet A Foods

Frisches Geld für Planet A Foods

Planet A Foods raises funds to replace cocoa

Twin siblings Dr. Sara Marquart and Maximilian Marquart founded Planet A Foods in Munich, Germany with a mission to create sustainable cocoa-free chocolate alternatives.

Company Founded

Completed development of ChoViva chocolate alternative using fermentation technology with sunflower seeds and oats, achieving chocolate-like taste with 80% lower carbon footprint.

ChoViva Development Complete

Launched ChoViva products in German retail market, beginning commercial expansion and building proof of concept for the cocoa-free chocolate category.

German Market Entry

Raised $15.4 million Series A led by World Fund with participation from Omnes Capital, Cherry Ventures, Mudcake, Nucleus Capital, Feast Ventures, and Triple Point Capital.

Series A Funding

Expanded to over 42,000 retail stores across Europe, establishing ChoViva as the leading cocoa-free chocolate alternative in the market.

European Retail Expansion

Reached 2,000 tons annual production capacity of ChoViva, establishing manufacturing foundation for further scaling.

Production Scale-Up

Closed $30 million Series B co-led by Burda Principal Investments and Zintinus, with participation from existing investors and new backers including Tengelmann Ventures.

Series B Funding

Planned launch into UK and France markets during Q1 2025, expanding ChoViva's European footprint beyond German-speaking countries.

UK & France Expansion

Announced long-term partnership with Barry Callebaut, the world's largest chocolate manufacturer, to bring cocoa-free alternatives to global markets.

Barry Callebaut Partnership

Targeting 7.5x increase in production capacity to over 15,000 tons annually, supported by Series B funding and Barry Callebaut partnership.

PepsiCo vs Planet A Foods

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